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  • Idea to Execution

  • How to Optimize, Automate, and Outsource Everything in Your Business
  • By: Ari Meisel, Nick Sonnenberg
  • Narrated by: Drew Birdseye
  • Length: 2 hrs and 44 mins
  • 4.0 out of 5 stars (227 ratings)
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Idea to Execution cover art

Idea to Execution

By: Ari Meisel, Nick Sonnenberg
Narrated by: Drew Birdseye
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Summary

Please download the supplementary PDF for a list of the figures referenced in the audio.

When Ari Meisel and Nick Sonnenberg launched their high-end virtual assistant (VA) company, Less Doing™, they changed the culture of start-ups forever, effectively debunking the gospel that every new venture requires months of preplanning and a hefty investment of capital. A business born from scribbled notes on a cocktail napkin during dinner was an up-and-running concern less than 24 hours later, ingeniously brought to life with the help of free, readily available digital tools and apps and no outlay of cash whatsoever.

Meisel and Sonnenberg reveal how a scalable start-up is done to perfection in this fascinating and informative chronicle of their first year in business together. An essential listen for any budding entrepreneur, it follows the creative commercial process from inspiration to inception to success, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Ari Meisel and Nick Sonnenberg (P)2016 Podium Publishing

What listeners say about Idea to Execution

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  • 4 out of 5 stars
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  • Overall
    3 out of 5 stars
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    4 out of 5 stars
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    2 out of 5 stars

Too much personal story

Full disclosure, I only got halfway through but…
Too much personal story and not enough actionable points. It felt a little more like it was advertising their business and what they do and how they do it. Yes one could take from it, but it’d be better if the author spent time on theoretical principles, or more concrete ways people can implement them.

Not an awful book in the least, but could be better for sure.

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3 people found this helpful

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    4 out of 5 stars
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    4 out of 5 stars

Easy listen very insightful

This is not necessarily a how to book, but rather a case study and story of best practice of a start up company. Very insightful.

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2 people found this helpful

  • Overall
    1 out of 5 stars
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    1 out of 5 stars

This book is one big ad. Just repeating the same.

Just repeating the same. Just repeating the same.Just repeating the same. Just repeating the same. and thats it.

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1 person found this helpful

  • Overall
    3 out of 5 stars
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    5 out of 5 stars
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    3 out of 5 stars

Not too many nuggets but they are there

Basically it’s the storey of how they created a business but only give snippets of what they are at and tools the use.

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1 person found this helpful

  • Overall
    1 out of 5 stars
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    1 out of 5 stars
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    1 out of 5 stars

How to lose friends, and fire people

How to lose friends, and fire people should be the title as it's how to consult more than how to run a company.

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  • Overall
    3 out of 5 stars
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    4 out of 5 stars
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    3 out of 5 stars

Sales pitch for their company

It was an interesting journey they went through during their first year. Lots of lessons to learn. But there was a little too much focus on how professional their VAs were and how they can solve any problem you throw at them.

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  • Overall
    3 out of 5 stars
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    5 out of 5 stars
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    4 out of 5 stars

the story of a lucky and successful business unicorn

not really a how to in any way, the book’s main message is basically written on the cover: optimize, automate, outsource. there - that should save you about 3 hours of your time :)

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Gives me hope

I am currently in the process of integrating systems within my company and to be able to hear the processes and the successes that came from trials and errors - it makes me so excited to continue going!

Definitely will listen again to ensure I write all the notes possible!

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Frighteningly familiar!

What a great story, I couldn’t believe how similar it is to our own with the company I co-founded, gave a useful view into a possible future, very easy to listen to

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Very Detailed

I found it quite detailed and I have learnt some precious gems that can be applied in my business.

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