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How the World Sees You Audiobook

How the World Sees You: Discover Your Highest Value through the Science of Fascination

Regular Price:£22.89
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Publisher's Summary

In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands" - how individuals use different triggers to influence, persuade, and captivate others.

You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored.

In How the World Sees You, Sally Hogshead reveals which triggers individuals inherently use when interacting with others. Through her extensive, in-depth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each.

Inviting listeners to take an online assessment, she then explains their results and helps them develop new talents, create more productive teams, and hire ideal employees. How the World Sees You coaches listeners to focus not only on their strengths, but on the distinctive qualities and characteristics that make them different, not just better. As she persuasively shows, Different beats Good ever time.

PLEASE NOTE: When you purchase this title, the accompanying reference material - including instructions on how to access the referenced assessment test - will be available in your My Library section along with the audio.

©2014 Sally Hogshead (P)2014 HarperCollins Publishers

What Members Say

Average Customer Rating

3.7 (21 )
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3.8 (14 )
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3.5 (13 )
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Performance
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  •  
    Josefin 03/04/2015
    Josefin 03/04/2015
    HELPFUL VOTES
    1
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    REVIEWS
    4
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    "Fascinating book"

    Great book that really opened me up to new perspectives. Sally reads it with great passion and is very fun to listen to. It'll be a great help to have this book with me in my back pocket and to look back on from time to time when I feel I need to be reminded what my, and others, greatest values are. It is however a bit long winded to listen to all the advantages being read, so maybe I should have bought the book. But then again it'll be good for future reference. At the end of the day it is a very informative book on a fascinating topic.

    1 of 2 people found this review helpful
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  • James Parker
    Little Rock, AR United States
    29/07/14
    Overall
    Performance
    Story
    "Code is on front page of accompanying PDF"
    Would you consider the audio edition of How the World Sees You to be better than the print version?

    I didn't read the print version, so how would I know?


    Any additional comments?

    I liked this book and the material well enough to purchase another book by the same author. I think that Sally Hogshead does a fine job narrating, and anyone who is concerned about reviews to the contrary should listen to the sample before purchasing. I think most people will decide to purchase after that.

    This is a LONG book, but a great deal of that length is taken up by approximately 5-minute summaries of each personality type identified. The meat of the book is probably 6-8 hours, on par with other books like this.

    Finally, several reviewers complain that there is no code in the Audible version. I didn't notice it right away, and possibly earlier versions truly had no code, but the front of the accompanying PDF in my book (purchased mid-2014) had a code that I was able to use and actually take the assessment. So, despite what other reviewers say, there currently appears to be a code supplied with the Audible version of the book.

    6 of 6 people found this review helpful
  • Robin
    new york, new york, United States
    06/07/14
    Overall
    Performance
    Story
    "worth the listen for business insight"

    This author is obviously an authority in her field, and her method is right on the money. I would, however, recommend purchasing this book either on kindle or hardcover instead of audio. A third of the book is likely only to be scanned (since only a few minutes actually apply to any one individual), and there were several times that I would have liked to go back to an earlier section but was unable to do so due to the audio format. Also, there are very few authors who should be narrating their own books ... this is not one of them. The narration was average, and to do justice to the book should have been done by a professional narrator, in my opinion.

    6 of 6 people found this review helpful
  • Lotra
    08/07/14
    Overall
    Performance
    Story
    "Authors Should Always Read Their Own Books"
    Where does How the World Sees You rank among all the audiobooks you’ve listened to so far?

    I give this book an 8.5 out of 10 because of the second person reading Sally's book. She is extremely dynamic and I enjoyed hearing her book, in her words. I was disappointed and bored by the second reader of the second half of the book. In fact, I skipped over a few sections where he was reading because the book lost its spark with his voice. She comes back on in Part 3 of the book, but so much critical information was hard for me to listen to because her male reader was so damn boring and clinical.Publishers need to get a grip and let authors read their own books. They have no realistic idea of how poor reading affects an audiobook. If you have a dynamic author, let them read their book!


    Which character – as performed by Sally Hogshead and Erik Bergmann – was your favorite?

    Sally, hands down is better at delivering her own research. Nothing against Erik, but he was wrong for reading her book. I was thrilled to see she was reading it and I have recommended the book to many friends. I am reluctant to recommend the audiobook because they used to readers who simply did not mesh well together.


    4 of 4 people found this review helpful
  • James
    29/11/15
    Overall
    Performance
    Story
    "excellent
    but could not find the access code"

    this book was excellent. Sally does a very good job of explaining the science of fascination and how to emphasize your greatest differences

    1 of 1 people found this review helpful
  • Tina Lemay
    28/10/16
    Overall
    Performance
    Story
    "No Code in the Downloaded Audible Detail Section"
    Where does How the World Sees You rank among all the audiobooks you’ve listened to so far?

    I'm loving the content, but I cannot find the access code anywhere. On the front of the .pdf is a link to harperbusiness.com/you, but there is no access there, just a site to buy the book. This is disappointing because I don't have any of the inside book cover list of the adjectives etc.


    Would you be willing to try another book from Sally Hogshead? Why or why not?

    Yes, I love the simplicity and applicability of the content. I'm not sure thought that I would buy it on audible if it has attachments.


    Did Sally Hogshead and Erik Bergmann do a good job differentiating all the characters? How?

    Dozens of examples for each character.


    If you were to make a film of this book, what would the tag line be?

    You Look Like...


    0 of 0 people found this review helpful
  • Jake Edwards
    21/09/16
    Overall
    Performance
    Story
    "Fluff."

    Don't waste your time on this one. Take Keirsey's Temperament Sorter online (far superior for accuracy and insight), read Please Understand Me II (also Keirsey) and think through how you can cultivate a professional image around the traits it attributes to you.

    0 of 0 people found this review helpful
  • Cher Nicholson
    11/02/16
    Overall
    Performance
    Story
    "Life changing!!!"

    Very thorough and efficient! I expect to use this as a tool to be a supremely effective communicator and also to build the team for my company!!!

    0 of 0 people found this review helpful
  • mpb
    new york city
    03/01/16
    Overall
    Performance
    Story
    "Very good, thorough concepts, loved it"
    Would you listen to How the World Sees You again? Why?

    This is a very good book for any employees. I loved the concepts, some I already new others were refreshing.


    What about Sally Hogshead and Erik Bergmann ’s performance did you like?

    Love Sally spirit and narration. She is enlighting and enthusiastic


    Any additional comments?

    Highly recommend

    1 of 1 people found this review helpful
  • Amazon Goodies
    19/12/15
    Overall
    Performance
    Story
    "Life changing"

    This book was one a handful of books that have had a profound impact on how I see myself and how the world sees me. It's a very good book to learn how to project and promote yourself using your natural, God given skills and personality. Worth reading

    0 of 0 people found this review helpful
  • Chrisrs74
    08/12/15
    Overall
    Performance
    Story
    "Love love loved it!"
    Would you consider the audio edition of How the World Sees You to be better than the print version?

    No, but more entertaining when hearing the author read it.


    What did you like best about this story?

    How accurate the The Science of Fascination is.


    Which scene was your favorite?

    The Subtle Touch.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    I was extremely motivated after completing this book and taking the assessment.


    0 of 0 people found this review helpful

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