New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Collaboration, HBR's 10 Must Reads on Innovation, HBR's 10 Must Reads on Leadership, HBR's 10 Must Reads on Making Smart Decisions, HBR's 10 Must Reads on Managing Yourself, and HBR's 10 Must Reads on Teams.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
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Some readings seemed obsolete. I found 2 first ones really interesting and up to date. The rest was just nice to know.
As an entrepreneur this series of books provides great insight into strategic marketing best practices in just the right amount of information. Using the audible bookmark function I was able to flag specific parts of the series that I found particularly valuable and would like to revisit in more depth in the future.
"good book but not groundbreaking"
I enjoyed the book but feel that the majority of the content is for marketing beginners that are early in their career. For that listener, it has good foundation
"Good read for those who do not "Know it all""
Would -- It is thought provoking even if you find some material dated... The "10 must reads" kind of ran together... Would have been better if each "Must Read" had its own title
"This is a Terrible Book"
Don't let the name "Harvard" throw you. The lessons in this book are filled with tired analogies, trite statements, opinions stated as facts, and it is all wrapped in the type of know-it-all (yet hopelessly out of touch) arrogance that gives consultants and academics a bad name. One of the articles in this book seriously used the failings of the buggy whip industry as one of their examples, which was better than the compliments they bestowed on Nokia (are they still even around?). Finally, if you ever run into a "Chief Customer Officer", you can probably blame these guys. Don't waste your time, there are so many better business books and sources.
"definitely hella good"
I was for sure fuckin with this audio book, chapter 4 & 8 is where the value is @
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