A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy - growth hacking - to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
©2014 Ryan Holiday (P)2014 Gildan Media LLC
"Ryan's strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth." (Patrick Vlaskovits, coauthor of The Lean Entrepreneur)
"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." (Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth)
A mishmash of ideas from other books, with little structure or originality.
The author is inconsistent in his ideas ("Get out a minimum viable product" but also "Don't do marketing until it's perfect") and seems to think that a series of stories from a rather limited pool of companies (Dropbox, AirBnB) are enough to make a compelling business strategy. They aren't, and this book was lacking in the analysis required to be anything more than a collection of anecdotes.
Eric Reiss's "The Lean Startup" covers very similar ground but is much more rigorous.
Concise, Interesting, Slick
A more general point that stood out for me throughout the entire book was just how wrong some marketers (including Ryan) had been approaching their daily trade!
Very easy to listen to and has a very engaging voice - it's a few hours well spent!
For a business book, I laughed quite a bit!
A nice, quick summary of growth hacking. It gave me a taste and I immediately wanted more!
This book has no actual information about how to do the things that growth hackers do for success. You will
however come away from the book with the term growth hacker/img imprinted on your memory because he says it soooo many time!
Brilliant read. First time using the audio format and it surprised me how well it kept my attention. This is largely due to the the content being relevant, direct and well put together by the author. Having Ryan Holiday himself reading it, sharing his own learnings, helped to make it an authentic learning experience and an example of practicality.
"Tells you what to do but not how to do it"
Seems like common sense advice. Does not tell you how to do the things that are recommended. Amazon and hotmail are not relevant to today's marketing.
"Superficial overview for the utter novice"
This is only useful to the completely uninformed novice to growth hacking (or any online marketing, really). It has little to no new actionable data for anyone even slightly familiar with the topic.
"Not as actionable as many would expect"
This title contains indeed the introduction to many of the most relevant concepts in the growth hacker marketing field and listening to it will give most people a good grasp of such concepts.
It falls short though, compared to other books in the same field, in providing actionable knowledge regarding such topics.
Still a compact and informative listen about one of the most important marketing trends of our time.
"This should be an article - nothing interesting"
This might be good for someone who likes tons of repetition.
This should be an article.
"Just a taste."
He admits that this is the tip of the iceberg but reveals no revelations or strategies in the book. The most valuable thing is his reading list at the very end.
"An introduction. NOT a how to."
I know Ryan from common circles of friends and businesses. While, I really like him as a person, adore his writings and would always recommend his books to my other friends, this is something I would recommend ONLY to someone who is wondering what Growth Hacking is.
What? Thats it?
The personal life story parts of the book got an extra boost because Ryan read it.
Hmm.. To not buy a book because you like the author. But to see whether it is what you're looking for. The book is great. Just not for me.
Its unfair me not giving all stars to the book. While everything is great about the book, I dont think Im the intended target audience. I, being in the startup world didnt find it really useful. May be the target audience is Marketing professionals who need to wake up and start doing different things knowing that their Job titles will soon be extinct.
"Generic boring bullshit"
Anyone could have written this book.
advice are generic and dull.
taking big companies and what other said as examples.
there is zero original idea here. You could get the same information by just reading life hacker or reading your LinkedIn timeline
"Don't waste your money."
All it does is recommended other books. Don't buy. You will learn nothing at all.
"Not breaking news, presented like it is"
First off, the performance was great. Sound quality, excellent. Technical stuff, all good. Cheesy intro music, cool. Nothing wrong there.
This mini book basically is the revised journal entry of an old guard marketer gawking at new tech marketing, and suggesting we all need to get on board. "Growth Hacker" is just another word for the same story we've been reading about in biz books for a decade now. Old news.
There are tons of books by really smart and helpful people on this subject that have been a lot more helpful for me. Although Mr. Holiday only asks for a couple of bucks for his version, he's also asking for a few hours of your life. I would choose wisely how you want to spend your time learning about this subject.
Disappointing by his very high standards. Not as much to take away from this as I had hoped.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.