In this completely updated and revised edition, Go It Alone provides essential information for anyone who wants to get out of the rat race and work as a free agent or start their own business. From the ins and outs of writing a business plan to how to win customer loyalty, Geoff Burch in his usual provocative and anecdotal style gives the common sense advice we've been waiting for. Along with Geoff's missives and anecdotes, he provides exercises and a resource directory, all of which make great listening and inspiration.
©1997 Geoff Burch (P)2015 Geoff Burch
A seriously funny book on self-employment
This is not your normal super positive golden conveyor belt to success in self-employment book but a honest advice on how to become and stay self-employed. By pointing out some of the things that can go wrong, making you see where ‘good’ opportunities can be a bad thing and an understanding of the potential horrors of contracts, in a fun and silly way.
Some people may find the sections on selling a bit heavy, but as it is the one thing that will make you any money, you should read it and read it again.
Having read other books on this subject, it is more guidance than a step by step plan, there is no stop listening now and do… moments and the book can be enjoyed in a single listen or on the WC
This is the third book I have listened to from Geoff Burch, as always a witty and tongue in cheek style that is this time delivered by the man himself. Normally authors reading their own work is crap, but in this case he takes it to a whole new level. Delivering warnings in a laugh out loud style causing me to spit coffee over the dashboard, see ‘stop! He is the devil in disguise’.
A worthwhile listen
I have read and listened to many books about self employment and in my opinion this is the best. It covers the way of life to make a success of employing yourself by covering all the skills your previous employer would deal with in the way of sales, marketing and achieving excellence. It also opened my eyes that time is precious to all of us and by employing yourself you will have control over this. So, if you want to learn how to sell your precious time for the best fee for your line of work - grab a copy of this: i highly recommend it.
I have also listened to Geoff's other books (self made me and resistance is useless) and whilst also excellent, i have to say Geoff reading this himself was the icing on the cake! I can really feel the humour in this book - and there is a lot of it! Its easy to listen to and very informative.
The importance of our time has really hit home. Geoff explains that its one balance we are all born with but never know when its going to run out as there are no statements.
I can recommend anyone contemplating becoming self employed (or who is already and wants to find and retain more customers) to purchase this. I actually bought the kindle version whilst on holiday a while ago and and because i spend a fair bit of time on the road when i saw the audible version had to have that too!
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