Earle and Keen show managers how to perfect the logistics, cement the relationships, build the brands, transform the capital and cost structures, harmonize the sales channels, and provide the services that are crucial to delivering both value and profits on the Web.
Using examples from HP and other top companies around the world, the authors go beyond Internet hype to lay out strategic action in the key areas of technology, finance, and marketing. In the process, they provide all the useful information, timely insights, and practical advice managers need to build business plans for the new economy that really work.
©2000 Jossey-Bass, Inc. Published by arrangement with John Wiley & Sons, Inc.; (P)2000 Penton Overseas, Inc.
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