Listen free for 30 days

Listen with offer

  • For the Win

  • How Game Thinking Can Revolutionize Your Business
  • By: Kevin Werbach, Dan Hunter
  • Narrated by: Walter Dixon
  • Length: 3 hrs and 2 mins
  • 3.9 out of 5 stars (8 ratings)
Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
For the Win cover art

For the Win

By: Kevin Werbach, Dan Hunter
Narrated by: Walter Dixon
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically.

Buy Now for £8.99

Buy Now for £8.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

Actionable Gamification cover art
Transformational Security Awareness cover art
Achieve: Find out Who You Are, What You Really Want, and How to Make It Happen cover art
Pure and Simple: How to Simplify Your Life, Do Less, and Get More cover art
Mastering Design Thinking cover art
Growth Hacking for Dummies cover art
The Zero in Formula cover art
Mind Maps cover art
Algorithms to Live By cover art
Lead Like Jesus cover art
The Coaching Habit cover art
Outside In cover art
Thinking in New Boxes cover art
The Fifth Discipline cover art
The Service Startup cover art
The Digital Mindset cover art

Summary

Take your business to the next level - for the win. Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School.

In their audiobook, they reveal how game thinking - addressing problems like a game designer - can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a six-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more. In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2012 Kevin Werbach, Dan Hunter (P)2013 Gildan Media LLC

Critic reviews

“Video games now have the dubious honour of having inspired their own management craze. Called ‘gamification,’ it aims to take principles from video games and apply them to serious tasks. The latest book on the subject, For the Win, comes from Kevin Werbach and Dan Hunter, from the Wharton Business School and the New York Law School respectively….[Their central idea - that the world might be a better place if work was less of a necessary drudge and more of a rewarding experience in itself - is hard to argue with.” ( The Economist)

What listeners say about For the Win

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    4
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 4 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    4
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    3
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.