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Executive Briefing Speech

Executive Briefing: The Power of Persuasion

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Publisher's Summary

Cialdini provides fascinating insight into how people avoid the work of making decisions and why they comply with requests in business settings. He has identified six principles which are so powerful that they generate desirable change in the widest range of circumstances: reciprocation, social validation, commitment/consistency, friendship/liking, scarcity, and authority. He emphasizes the non-manipulative use of these principles so that those who are influenced feel personally committed to the change and to their relationship with the change agent. This results in an effective, ethical and enduring partnership.

(P) and ©2001 Stanford Alumni Association

What Members Say

Average Customer Rating

4.5 (86 )
5 star
 (54)
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4.6 (27 )
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Story
4.3 (28 )
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Performance
Sort by:
  •  
    Judy Corstjens 16/03/2014
    Judy Corstjens 16/03/2014 Member Since 2016

    Judith Corstjens Author of: Xtensity, Why 5% of Dieters Succeed; Storewars: The Battle for Mindspace and Shelfspace; Strategic Advertising

    HELPFUL VOTES
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    "Salesman more than an academic"

    Light-hearted one hour lecture. I didn't learn much new, but to be fair, I'm quite up on this subject. Loses credibility by implying that the 'science' of rhetoric is 50 years old (eat your heart out Aristotle), and also that we are the only species to practice recipocracy, which has been simultaneously discovered by every human culture (eat your heart out Darwin, Dawkins et el.).

    3 of 3 people found this review helpful
  •  
    Johanna BathUnited Kingdom 01/05/2008
    Johanna BathUnited Kingdom 01/05/2008
    HELPFUL VOTES
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    "Very interesting, and good value for money"

    For just over ?2, you can't really go wrong. The content is interesting and the speaker engaging. There were a couple of practical tips which I think could be quite useful, however the thought crossed my mind that if you adopted all of the straergies suggested without discretion you would become a bit of a smarmy salesman type. But I would certainly recommend it as some facinating principles are explained.

    3 of 3 people found this review helpful
  •  
    Clarke Linlithgow BridgeUnited Kingdom 25/03/2008
    Clarke Linlithgow BridgeUnited Kingdom 25/03/2008 Member Since 2016
    HELPFUL VOTES
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    "The best book on audible.co.uk"

    I've recommended this book to all my friends and colleagues. It's one of the least expensive books on audible.co.uk but one of the most valuable.

    If you want to honourably influence people then listen to this 50 minute speech.

    2 of 2 people found this review helpful
  •  
    Mr. Shawn A. Vader Cape Town 21/03/2016
    Mr. Shawn A. Vader Cape Town 21/03/2016 Member Since 2012

    evaders

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    "Short and to the point."

    The audio is not great, it's a talk to a large crowd. But the content is fantastic and I just like his voice and demeanor.
    It's the first time influence and persuasion is explained as a good for everybody system rather than an I get one over you because I know this knowledge.
    Listened to it many times still enjoy it.

    0 of 0 people found this review helpful
  •  
    Justine 04/08/2015
    Justine 04/08/2015
    HELPFUL VOTES
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    Story
    "Feel good story to demonstrate a point"
    What made the experience of listening to Executive Briefing the most enjoyable?

    Short lecture using story structure on how to 'win freinds and influence people' one of those storys that makes you feel like there are good people out there.

    It's a live lecuture which means that the prose is not seemless, there is some clunking in the back ground, but it does not detract from the speach. Also there are a number of verbal interjections that you wouldnt get with the reading of a book.

    I have enjoyed listening to this book for its feel good factor a couple of times now, and also to try and make me better at being a better freind.


    0 of 0 people found this review helpful
  •  
    Daniel 10/06/2015
    Daniel 10/06/2015

    wilde1@clara.co.uk

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    "Loved it"
    If you could sum up Executive Briefing in three words, what would they be?

    I am usually not sure about self help books and anything aimed at providing advice however this recording i found to be excellent. Do you get value for money, well i think so yes, can you get the same info from his Youtube channel. Possibly given enough time to pull it all together.

    Buy it i do believe his advice will help everyone in their daily lives.

    Well worth your time and money


    0 of 0 people found this review helpful
  •  
    Walter O'Grady 04/12/2014
    Walter O'Grady 04/12/2014 Listener Since 2009
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    "Concise, useful and entertaining"
    What did you like most about Executive Briefing?

    Very practical advice and a clear description on how to use it with entertaining examples.


    What about the narrator’s performance did you like?

    Cialdini is a very engaging speaker.


    Did you have an emotional reaction to this book? Did it make you laugh or cry?

    It is surprisingly funny for a technical presentation.


    0 of 0 people found this review helpful
  •  
    Erlen United Kingdom 19/10/2012
    Erlen United Kingdom 19/10/2012 Member Since 2013
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    "A very good listen"

    A very short book to listen to but a really good read. Its fun to start practising the techniques. I learnt a lot from this.

    0 of 0 people found this review helpful
  •  
    Wybrand JohannesburgSouth Africa 07/11/2008
    Wybrand JohannesburgSouth Africa 07/11/2008 Member Since 2011
    HELPFUL VOTES
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    Overall
    "Practical advice on sales"

    The book sets out a few very easy to follow rules that are quite practical. For someone just starting out in sales this is a great read!

    0 of 0 people found this review helpful
Sort by:
  • Kathleen
    Durham, NC, USA
    15/12/03
    Overall
    "Top EXPERT on Persuasion"

    Cialdini's book is the best there is on proven persuasion techniques and how widely they are used in advertising. But the book doesn't give you good ways to use the techniques with integrity in everyday life - and this lecture does!

    I was also extremely happy to find that Cialdini is an excellent speaker. He keeps you entertained, and is easy to listen to. Often the academic researcher fails on that count.

    My only complaint is that this is too short! He's got a LOT of information that he packs down into this 50 minutes. Because he's giving a single lecture he has to leave so much detail out that it will be hard for someone who hasn't read the book to appreciate the strength of these techniques and the hard-core research behind each one.

    This is actually a great summary of the material, somewhat like an audible crib-sheet. I'd suggest that you get this now (the price is incredible!) but also read the book.

    6 Stars out of 5 !

    34 of 35 people found this review helpful
  • Danny
    Bartlett, TN, USA
    17/12/03
    Overall
    "Briefing - Good Buy"

    This audio is a taping of a seminar that Dr. Cialdini gave however the audio is pretty clear and Dr. Cialdini is a very good public speaker. You can tell in his voice that he had an audience to interact with thus the clip is not dry. This clip, for a couple dollars, is very well worth the price. Too bad this was not longer as he would have had time to cover more material and practical examples.

    13 of 13 people found this review helpful
  • Kevin
    Toronto, ON, Canada
    11/11/04
    Overall
    "Insightful and intelligent"

    I liked this audiobook. I learned a lot from it and the speaker is very entertaining. Can't believe it's this cheap. I would have paid more.

    2 of 2 people found this review helpful
  • John R
    Charleston, SC United States
    05/10/03
    Overall
    "Power of Persuasion"

    Excellent. Humorous. Tactical. Very useable ideas on increasing persuasivness in all aspects of life!

    9 of 12 people found this review helpful
  • Fibonacci
    Gainesville, Florida
    27/10/05
    Overall
    "Fabulous performance by a real pro..."

    This is a masterpiece of a speech given by a proven expert in his field. I got it for the subject matter, but have listened over and over for the beautiful way this speech is packaged. The author takes a tough subject and makes it interesting, even funny at times. I finished with the idea that I had learned some interesting things and knowing that I had found a field worthy of a great deal more research. With spectacular precision, the author informs and entertains for a truly worthy performance.

    1 of 1 people found this review helpful
  • Christopher
    Beaverton, OR, USA
    26/10/05
    Overall
    "An Academic with Some Real Help"

    I am shy of 'sales power' type hype simply becuase so much of it is hype but this lecture is solid, practical advice on how people persuade each other. Well worth the listen and very much worth the price.

    1 of 1 people found this review helpful
  • Wendykenney.
    Mesa, AZ, United States
    18/10/05
    Overall
    "You don't have to be persuaded..."

    I first saw this fantastic presentation on video about 4 years ago so was thrilled to be able to get the audio version. I listen again and again, and have even taught the material to others. Is this worth the money I paid for it? Heck no, it's worth 100 times more!!

    1 of 1 people found this review helpful
  • Bill
    largo, FL, USA
    21/08/05
    Overall
    "Well worth the listen"

    This is one of my first Audible experiences and I loved it!
    The speaker/writer is very well spoken and easy to listen to as well as entertaining and informative.
    The context of the talk is very helpful to anyone who interacts with other humans. One of those things in life that you are simply glad to have found and enjoyed and learned from.
    I would recommend it all those who would like to understand and improve their interactive skills.

    1 of 1 people found this review helpful
  • Amazon Customer
    16/08/05
    Overall
    "A great listen"

    I have to agree with the majority of reviewers of this audio book. Cialdini is lighthearted, amusing and engaging while delivering some really worthwhile information. Like another reviewer I listened to this short audiobook a few times and enjoyed it each time.

    My assessment - Definitely worth a listen.

    1 of 1 people found this review helpful
  • Willie
    Kahului, HI, USA
    02/04/05
    Overall
    "Timeless Principles That Really Work!!!"

    I will listen to this one time and time again. A must hear for anyone that interacts with customers or clients.

    1 of 1 people found this review helpful

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