There's more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition and it's recognition that sells - whether you are selling software or soft furnishings, hot dogs or hot air balloons.
From writing a press release to taking photos, organising a press conference to setting up interviews, facing the reptiles of the press to broadcasting in prime time, Do Your Own PR tells you step by step how to master the skills of the spin doctor and raise your own profile.
©2004 Pocket Essentials; (P)2008 Summersdale Publishers Ltd
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