Disciplined Entrepreneurship: 24 Steps to Success will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word - focus - is crucial to a startup's success. Common obstacles that entrepreneurs face - and how to overcome them. How to use innovation to stand out in the crowd - it's not just about technology. Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.
©2013 Bill Aulet (P)2014 Gildan Media LLC
It got to deep for me. But for some one who wants to really get into being an entrepreneur and refining your business this is the book for you
"This book is impossible to listen to (reader)"
A different narrator that has passion for the subject
I couldn't get past 10 minutes with this; I kept having to restart because I'd tune out after a minute or so.
It sounds 'read'; no passion here. Get excited about the topic to keep the listener listening.
"Excellent book, horrible narrator"
The narrator sounds like a pompous snob, almost ruined the book for me. The content is excellent though, two thumbs up.
"Good Content / Awful Narration"
I would recommend the book to a friend, not the audiobook.
Well thought out, methodical steps to entrepreneurship providing you already have a specific idea, passion, skill or technology.
The narrator sounded like he was holding in a sneeze or holding back tears while narrating. The narrator ruined the content. It was so poorly read that it became very easy to tune out. A shame, because I generally prefer the audio format.
Read the book instead, do NOT get the audio version. The narration needs to be redone with a better narrator.
"best book on entrepreneurship ever written"
Without question the best book ever written on the topic of disciplined entrepreneurship to come from MIT. This insightful book comes with a free companion online course on EdX, and the opportunity to participate in a highly selective and immersive bootcamp run by Bill Aulet in Cambridge, MA. The bootcamp is the MIT course condensed into a one week period, where the brightest minds from over 30 countries converge, along with a roster of highly notable serial entrepreneurs and venture capitalists. Highly recommended!
"Good enough for marketing tech"
While ignorant of some of the most important and actionable research in entrepreneurship, and focused around tech advances that don't cause too many waves, it is good enough for someone seeking an outline of reverse-value-chain marketing (marketing that starts with end-use and works its way back to the creation of the product).
"Not only the WHAT but also the HOW."
Manny books focus on what you should do as an entrepreneur but never get down into the how. Excellent book to have in your toolbox.
"Annoying Narration and Jargon"
The narrator has an annoying way of ending his words where his voice gets raspy and the ending is stretched out. It's like he doesn't have enough breath or he's a smoker.
I bought this book with a goal to create a better small business, but the author says later in the book that this is for a large business, i.e. one that will eventually be traded on the NYSE or NASDAQ. Also, the narrator goes into Bell Curves and other stuff I don't remember from college.
If that's what you're looking for, have at it. I'm going to continue my search.
Great book; will buy the print version is a reference. Extremely credible author. Includes many real world examples.
The content in this book is excellent. It discusses many mistakes I have made myself as an entrepreneur. The narrator's voice is slightly annoying, which becomes a distraction. But it is still worth listening too, as this book does a great job of helping you to provide a foundation that is much needed for any venture.
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