We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
Dark Data & Dark Social Audiobook

Dark Data & Dark Social: The Promising Problem Children of Big Data and Data Science

Regular Price:£4.99
  • Membership Details:
    • First book free with 30-day trial
    • £7.99/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Simply put, Dark Data is stored, largely non-inventoried, unstructured data not currently used for the purpose of conducting data science, but which is nevertheless maintained on a "just in case" basis - either to meet regulatory requirements, or in the hope that the data will prove useful for research purposes at some time in the future. "Gathering dust" in archives, Dark Data, is - as less simply put by CIO and industry pundit Isaac Sacolick - "data and content that exists and is stored, but is not leveraged and analyzed for intelligence or used in forward looking decisions. It includes data that is in physical locations or formats that make analysis complex or too costly, or data that has significant data quality issues. It also includes data that is currently stored and can be connected to other data sources for analysis, but the business has not dedicated sufficient resources to analyze and leverage." Add to this unstructured data of a nature for which sufficiently robust or accurate analysis tools have not yet been invented, and some data (notably most log files) which will simply never be of use and will never yield useful Business Intelligence, commonly known as BI.

In Dark Data & Dark Social, Lars Nielsen explores then nature of Dark Data, how to go about discerning genuinely useful Dark Data amid the large balance of useless data debris with which most enterprises are swamped, how to build a data science team to accomplish this task and leverage Dark Data to its utmost potential, how to safely and irrevocably dispose of unusable data debris, and also how to exploit some of the darkest of dark data: "Dark Social" the hard-to-track but incredibly valuable real-time data pegged to largely-anonymous second party referrals to web sites (as opposed to direct click-throughs). Throughout the book, Nielsen provides information in a user-friendly, jargon-free manner which assumes little technical background.

©2014 New Street Communications, LLC (P)2014 New Street Communications, LLC

What Members Say

Average Customer Rating

4.3 (3 )
5 star
 (2)
4 star
 (0)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Overall
4.3 (3 )
5 star
 (2)
4 star
 (0)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Story
4.0 (3 )
5 star
 (2)
4 star
 (0)
3 star
 (0)
2 star
 (1)
1 star
 (0)
Performance
Sort by:
  •  
    GarethMJ74 06/04/2015
    GarethMJ74 06/04/2015
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "Drawn out basics"

    The pith of the story could've been completed within a fraction of the time by focusing on the key elements and points that needed to be reinforced. Whilst this was informative for a complete novice, it lacked any depth of detail for anyone with greater levels of experience.

    If you already know a reasonable amount about how to get best value from data outside of the norm then this book is probably not for you.

    0 of 0 people found this review helpful
Sort by:
  • James Dugan
    12/04/15
    Overall
    Performance
    Story
    "Very informative"

    An excellent addition to Lars Nielsen's expert series of low-level introductions to various aspects of data science. Time and money well spent. Highly recommended.

    1 of 2 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.