This audiobook was created based on Michael Porter's landmark book Competitive Strategy. This was Mr. Porter's synopsis of his book for the Harvard Business Review. This audiobook emphasizes that operational effectiveness is not strategy, that strategy rests on unique activities done by the organization, strategic positioning, the entrepreneurial edge, generic and specific strategies, that sustainable strategic positions require trade offs, that proper fit drives both competitive advantage and sustainability, rediscovering focused strategies, the failure of blurred and straddled strategies, the growth trap, that profitable growth is often niche oriented, the role of leadership in creating and maintaining clear strategies, and that the new entrant and new company advantage is executing clear strategies.
©2010 Michael Porter (P)2010 Christina Brown
Sorry Mr Brown, your enthusiasm for your subject is not conveyed in your vocal delivery. Such a pity. The brilliance of the analysis deserves to be conveyed with passion and vibrancy, not in a nasal twang with a strange background echo.
On second listening (I was hypnotised to sleep on the first), I found the content everything I had hoped.
Porter challenges the modern shibolleths of process and continuous improvement in favour of radically strategic free-thinking. Listen and weep for the years of conventionality that creates "anti-competition".
Make sure you listen to the sample before buying this. It is not the usual high quality that survives audibles quality control - which in this instance is ironic
"Tough to listen to this one"
I struggled to listen all the way to the end of this book. The subject matter is presented pretty dryly- more like a college thesis paper- and clearly not a
Blue Ocean Strategy
"Great content, poor reading style"
Absolutely not. I have read the original article by Porter at the HBR magazine. I wanted to have the text in audio to listen to it again and reinforce concepts while driving. However, the reading is rather poor, the voice of the reader is monotonous, there is no sound editing, the noise of the cracking chair of the reader in the background distracts and, overall, the audio quality is not satisfying.
The contents. Michael Porter's ideas are very useful and powerful
The reading is disapassionate and rather poor, the voice of the reader is monotonous, there is no sound editing (e.g. a sound indicating a change of section), the noise of the cracking chair of the reader in the background speaks of sloppiness in the recording process and, overall, the audio quality is not satisfying as the driving normal sounds require high quality of the recording.
No. The monotonous reading was a deterrant of this. Only the qaulity of the contents prevented me from not finishing the audiobook.
Michael Porter's work deserves much better audiobook quality!.
"Terrible audio quality"
This article is very difficult to listen to. The audio quality is poor; there is echo and editing remarks throughout. The narrator is lifeless.
This is a seminal work in academics and it should be better wrought.
A woman woul dbe better suited to narrate the text.
This is a seminal work in academics.
Technology has certainly improved enough to make this technically more acceptable.
"Great content, atrocious production"
I'm a big fan of Michael Porter and this was a broad overview of his concepts. As far as business books, Competitive Strategy is a must-read (listen).
Despite excellent content, I could not get over the fact that he continually pronounced "Ikea" as aye-a-KEY-a. Did the editor not understand how this should be pronounced? One time would be tolerable. Twenty mispronounciations was a distraction. The sound is also of low quality though this is more a production issue than the narrator.
I would like to say it was an extremely positive reaction, which it may have been had the narrator not sounded like he was reading out loud in my bathroom, but the poor production and performance distracted from the content. I'll never see another Ikea store again without thinking of this book...based solely on the way the narrator pronounced it. So I guess that is a positive for Ikea.
Despite the performance, I would recommend the book. It's a short listen, and the content is excellent.
"Thrilled it's on audible, good for price"
I couldn't get over the pronunciation of Ikea. The recording sounded like it was done with an old-school tape recorder. Other than that, for $2 its good to hear a classic.
I did not care for his performance on this one.
The book is a classic, although this audiobook is just a summary, the narration was sleep-inducing. It was hard to pay attention.
"powerful ideas, bad narration"
Clear, simple, thought provoking. Limited fluffy anecdotes, which is good.
Reducing strategy to complimentary company activities is powerful.
Article is good to analyze strategy categories. Author gives several actual cases and examples for easily to be understood.
"Meh... Not as good as I expected "
Unfortunately I can't recommend this program. It was very poorly read. It was very obvious that the narrator or the writing was dry. Although a few good examples of cases were pointed out. it did not bring anything else to help this MBA student.
"Best short book on strategy."
it had every junior manager needs to know on strategy for building his career and understanding what his company is heading to.
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