Stefan Michel, a professor of marketing and service management at IMD, in Lausanne, Switzerland, writes about how a new framework can help businesses spot missed opportunities.
This article was first published in the October 2014 issue of Harvard Business Review.
©2014 by the President and Fellows of Harvard College, All Rights Reserved (P)2014 Audible Inc.
Another great article from HBR. All of them are worth listening too, especially the free ones. Great ideas, though processes and solutions.
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