We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
Campaigns That Shook the World Audiobook

Campaigns That Shook the World: The Evolution of Public Relations

Regular Price:£14.99
  • Membership Details:
    • First book free with 30-day trial
    • £7.99/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business.

The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.

This audiobook examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty.

In addition, Campaigns that Shook the World contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell.

Rogers investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples.

This audiobook features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies.

Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.

©2015 Danny Rogers (P)2016 Audible, Ltd

What Members Say

Average Customer Rating

3.7 (3 )
5 star
 (1)
4 star
 (0)
3 star
 (2)
2 star
 (0)
1 star
 (0)
Overall
3.7 (3 )
5 star
 (1)
4 star
 (0)
3 star
 (2)
2 star
 (0)
1 star
 (0)
Story
3.7 (3 )
5 star
 (1)
4 star
 (0)
3 star
 (2)
2 star
 (0)
1 star
 (0)
Performance


There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.