Learn the secrets of direct-response marketing with the man who created the George Foreman Grill campaign.
In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.
In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now gives you the secrets behind the successful campaigns that catapulted products into millions of homes.
Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else. Buy Now to launch your products and campaigns to new heights - and connect with customers as never before - with Cesari's market-leading insights.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2011 Rick Cesari (P)2012 Audible, Inc.
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"some good bits, but mostly just an advertisement"
More useful information and how-to's, less talking about how amazing your firm is. the book served essentially as a long-form advertisement discussing their firm's incredible bredth and depth of experience, and had an implicit (so you should hire us to take care of this for you) after almost every paragraph. There were certainly some useful pieces of information, though, so it gets 3 stars in my book.
consumers think in $20 increments, and the difference between how men and women consider purchases
I will definitely buy a physical copy
I didn't expect for this book to be enjoyable due to its topic, boy was I wrong. it was worth listening to it. the narrator did an outstanding job. his mood kept my attention. for those wanting to know more about marketing. add this to your list as a must.
"Overall this is a fantastic book"
It gives great insight on the foreman grill success. I don't normally take to doing reviews but since I'm so satisfied with this book I figured I would.
"Good "real-life" history on direct responce"
I am sure both audio and print would be fine.
The books is sold as a how-to, and a good bit of the book is history of the authors DR business.The details and how-to starts in chapter 10, and I thought those details were a bit lite, I would like more information and resources to contact to get a start in the business.
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