Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks, written and read by James Watt.
Don't waste your time on b******t business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.
Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.
In Business for Punks, BrewDog cofounder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
©2015 James Watt (P)2015 Penguin Books Limited
Picked this book on spur of the moment but so glad I finished it. Definitely worth reading - full of practical advice, humour and a great story!
Thought provoking from the start.
Proof that following what happened in the past is a sure fire way to failure. Business today is about excellent products that people want, not cheap nastiness that large corporations tell us we want. This book has great examples and guidance on how to stand out.
Thinking that can apply to any start up - not only beer brands.
Loved every second of this audiobook .
James Watt is a guy that speaks my language (quite litteraly), as I'm ex pat Glaswegian.
His no nonsense 'kick ass' approach is a refreshing change to many of the other business titles out there...
His message is clear, just grab your business (and your life) by the scruff of the neck and declare that it's 'my way or the highway'
Completely Loved It....
This is the type of Entrepreneurship that this country needs. The no nonsense no compromise approach is what has made their business ultra successful, and although not all the messages from the book will apply to all businesses, the overall ethos and delivery is inspiring.
As for the author and narrator, to be honest the message and passion would not have come through if anyone else narrated this... In its own way was another 'two fingers up' to the normal ways these audio titles are delivered. While I appreciate that some may have to tune into his strong North East Scottish accent (myself included), without it the message would not have had the same impact.
I could not recommended this title enough, and I liked it so much that I may just have to buy the company (we'll a small share at least).
A Serous Audiobook For Punks........
This is one of the few books in the genre that is truly original. It lacks the standard advice that gets repeated in similar books.
The great thing about that is that you can see things from a new perspective. Sure, some ideas suck, there is a bit of filler content but overall I've learned a bunch of new things and enjoyed it.
The narration is very very very hard to understand though. The Scottish accent is a tad funny and hardly intelligible at times yet the guy has buckets of passion that other narrators would lack.
Once you get over the deep Scottish accent (loved it by the end) you'll start to hear the value in the book. It's a fresh look at business and there are some great words of advice in there. A worthwhile read if starting out in business, or if you are already established and starting to grow.
There are some great tips and ideas in this book. James Watt has clearly had a great deal of success doing it his way.
The book was in many ways an oxymoron. Watt makes a great deal out of the anti establishment way of doing business. Business plans and financial numbers are for clowns, then later in the book stating the importance of writing stuff down, KPIs and knowing the numbers....
The approach to the book made me both smile and cringe in parts with the punk rhetoric thread throughout an increasing corporate approach to his business style.
The book overall is definitely worth a listen and there are some great tips, particularly for the small business manager. Manage cash flow or die! Never a truer word spoken. Treat your staff like you love them. Couldn't agree more. And know your customers like you know your family. Truly a route to success.
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