Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks, written and read by James Watt.
Don't waste your time on b******t business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.
Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.
In Business for Punks, BrewDog cofounder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
©2015 James Watt (P)2015 Penguin Books Limited
Picked this book on spur of the moment but so glad I finished it. Definitely worth reading - full of practical advice, humour and a great story!
Thought provoking from the start.
Proof that following what happened in the past is a sure fire way to failure. Business today is about excellent products that people want, not cheap nastiness that large corporations tell us we want. This book has great examples and guidance on how to stand out.
Thinking that can apply to any start up - not only beer brands.
Once you get over the deep Scottish accent (loved it by the end) you'll start to hear the value in the book. It's a fresh look at business and there are some great words of advice in there. A worthwhile read if starting out in business, or if you are already established and starting to grow.
There are some great tips and ideas in this book. James Watt has clearly had a great deal of success doing it his way.
The book was in many ways an oxymoron. Watt makes a great deal out of the anti establishment way of doing business. Business plans and financial numbers are for clowns, then later in the book stating the importance of writing stuff down, KPIs and knowing the numbers....
The approach to the book made me both smile and cringe in parts with the punk rhetoric thread throughout an increasing corporate approach to his business style.
The book overall is definitely worth a listen and there are some great tips, particularly for the small business manager. Manage cash flow or die! Never a truer word spoken. Treat your staff like you love them. Couldn't agree more. And know your customers like you know your family. Truly a route to success.
Liked the book and it's key topics, although there is quite a bit of big-headedness in terms of content and no appreciation that any market changes might have helped their growth too.
Loved this. Was great to listen to a book by someone with a different view on business. Something a bit different. Very impressed, got a lot from this.
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