Everything you need to run your business as an author. This is not a book on creativity or the craft of writing. This is not a book for hobbyists. This is a book that will take your writing into the realm of actually paying the bills. You will learn how to go from being an author to running a business as an author. In the book you will discover:
Part 1: From Author To Entrepreneur: The arc of the author's journey, definition of an author-entrepreneur, deciding on your definition of success and why it's important as well as what you want for your life.
Part 2: Products and Services: How you can turn one manuscript into multiple streams of income.
Part 3: Employees, Suppliers and Contractors: The team you need to run your business as an author-entrepreneur. Your role as author and what you're committing to in the business.
Part 4: Customers: Who are your customers, and what do they want?
Part 5: Sales and Distribution: How to sell through distributors and your options, plus all the information you need to sell direct.
Part 6: Marketing: Defining and reframing marketing so you feel more comfortable with it as well as key overarching concepts for book-based marketing, author-based marketing, and customer-based marketing.
Part 7: Financials: The money mind-set, revenues, and costs of the author business and how to make a profit.
Part 8: Strategy and Planning: Developing your business plan and managing your time. The long-term view and the process for becoming a full-time author if you choose that route.
©2014, 2015 Joanna Penn (P)2015 Joanna Penn
"Amazing: Great read for anyone who writes"
This book has everything an author needs. The author covers everything from marketing and selling as well as writing and publishing. It's obvious the author knows what she is talking about. The information is practical and sounds tried and true. I highly recommend it to anyone who writes. The content is applicable for someone just starting out as well as someone like me who has been writing for years. It got me motivated to take a look at what I was doing with my career and helped me make the changes I needed to make.
"a look at writing through the lens of business"
It's not a book about the craft of writing, how to self-publish a book, or how to market your book once it's out there. It's a broad look at the entire spectrum of the writing, publishing, and managing an author catalog, from a business perspective.
Using business language, Joanna discusses products, services, customers, sales, financials, and business strategies to help authors gain comfort in approaching their writing career as an entrepreneurial business. And how that approach can help you stay focused, motivated, and profitable.
I highly recommend it for writers looking to take that next step.
"Brilliant resource for Authors"
A comprehensive resource for authors and budding authors. Wonderful insights and easy to listen to. Highly recommended.
"No-Nonsense Detailed How-To Guide"
Starightforward and detailed guide to the digital world of the author-entrpreneur -- yet still manages to be entertaining, engaging, and inspirational.
Not for dabblers or dreamers. Rill up your sleeves and start writing.
Joanna Penn is one of the voices I find most helpful in learning about this independent publishing world. I have listened to her podcast for a while and found this book to be most helpful. It is filled with down-to-earth practical advice that I can put to use right away.
"Perfect summation of the Indie Writers's life."
I listen to Joanne's podcast, and I can't imagine getting this info any other way.
I'm giving her performance four stars because she said she's working on improving her audio readings. I love listening to her, but I could see where she could improve. I hope she continues to do the audio.
She covers the exciting bits of writing, but also the boring bits. She tells us the things we need to know.
There wasn't a particular scene, but the part that I enjoyed the most was getting her full origin story. How Joanne made the changes in her life to get her to where she is today. I loved hearing about that.
I did listen to it all in one sitting. =)
"Valuable Information for Beginning Authors"
If you are serious about making money as an author or making a living solely as an author, this book will help you get organized and moving toward a career in books.
I appreciated the references to resources for cover design, distribution, websites and sales portals.
Joanna always sounds like she is smiling.
"Useful Information, and charming reading"
I've been following Joanna Penn for some time now and have always found her blog useful. This book was filled with useful and pragmatic information for authors. Joanna's narration was like a nature film, which certainly livened up the more boring sections on tax and accounting. I kind of wished I got the print version as there were sections I'd like to refer back to again, and many many book recommendations I must follow up on. If you haven't already read Steven Pressfield, the you'll find that bit more compelling than I did... But I've practically memorized his work. I am so glad the author read this book herself rah her than hiring out.
So insightful!! I really enjoy her writing style as well!! I would definitely get another business book from her.
The book provides excellent information and resources. As such I will listen to the book multiple times as I do not think you can get it all in one run through. The book is inspiring as to how to author and be a success.
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