You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this audiobook - and 30 days.
Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans. You will learn how to:
Establish your brand values and positioning.
Get the all-important name right.
Bring your brand to life.
Turn your customers into your advocates.
Manage your PR and use your marketing budget wisely.
Inspire your staff to live the brand too.
Deal with problems when something goes wrong
Branding is not about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.
Simon Middleton is the author of Brand New You, Build A Brand In 30 Days, and What You Need To Know About Marketing. He is one of the UK's most in-demand independent brand strategy advisors, consulting and speaking all over the UK and overseas. Simon has worked on brand, creative and training projects with a wide range of major corporates as well as with charities and destinations. He is a regular commentator on brand issues in the press, on TV and radio, and has appeared on BBC Newsnight, Sky News, Five News, CNN, BBC Breakfast, Bloomberg, The Politics Show.
©2010 Simon Middleton (P)2013 Audible Ltd
"Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand." (Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire)
"...lays out [all] the right questions for anyone launching a brand." (Director)
I recently started a business, this book helped me uncover many flaws within my brand, my story and business plan. If you have a business or in a business that involves a great deal of marketing. I highly recommend this book, some of it is obvious but there are lots of golden nuggets within. Thanks, F.
A great guide to brand for any small business or indeed any business owner really as it explains the process in a useful broken down real world fashion . Even if you can hire a brand person listen to this first so you can ask better questions and therefore get more out of them .
Clear English speech. No name dropping and side lining as found in US books on the same subjects, Absolutely packed with information about how to go on. Forget the rest, this is the best! You won't be disappointed!
A great book to get you thinking about brands and what it consists of. However if I had a choice now, i'd get the physical book as there are lots of activities during the book which would be far easier to refer back to.
An excellent walk through of a step by step process from an experienced person for those starting a brand or developing a relatively new one.
Ideal for a business owner or someone looking for very practical ways to work on building a brand. Assumes no real knowledge of marketing. The performance is a bit weird in places, for example, every time a list is read out the speaker says 'bullet'!!!
Good thought provoking, inspiring and encouraging book. Will listen again.
If I had the time, yes.
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