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Brand Identity Breakthrough
- How to Craft Your Company's Unique Story to Make Your Products Irresistible
- Narrated by: Gregory V. Diehl
- Length: 6 hrs and 10 mins
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Brand Identity Breakthrough
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Summary
*Amazon #1 Bestseller in Public Relations and #5 in Small Business*
Does your business have a story to tell? *It should!*
After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.
Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want.
- Learn how to build a unique selling proposition for your product.
- Learn the best methods for how to sell a product to customers, no matter what you offer.
- Overcome the sales learning curve, and sell products in both physical and online marketplaces.
Critic reviews
"Entrepreneurial success books are inno short supply, and this often leads to the same type of book being published over and over again by the same generic authors. It's no lie that consumers are looking for something fresh, and they can find it with Gregory V. Diehl, author of *Brand Identity Breakthrough*, a two-month standing Amazon bestseller." (Hazel Oscar for New York Metropolitan Magazine)
"The author provides a uniquely personal approach to branding that uses stories to emphasize lessons rather than tossing out recommendations for your business. Because of this, the book provides an example for companies to follow. If you need a new brand, the book will identify some key areas you want to consider to ensure your story goes right." (Charles Franklin for Small Business Trends)
This book is branding on steroids. It's a combination of marketing, business, financing and entrepreneurship. It's extremely motivating, inspiring and educational. I want to use the material to train my agents and I will ask them to buy copies as well!" (Asaf Halperin, Experior Financial Group)
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What listeners say about Brand Identity Breakthrough
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Martin Gaik
- 27-08-18
Great book (and audiobook) packed full of insight
I had a pleasure of both reading and listening to the audiobook version of the "Brand Identity Breakthrough". I was slightly discouraged by the religious-heavy foreword by Alex Miranda, but I pushed through and was positively surprised by the quality and wealth of wisdom included in this book.
Running my own business for over a decade and having read many bestsellers in the entrepreneurship, self-help, and marketing genres, I have to say that this book was very refreshing and full of actionable insights.
The author managed to pack the pages with useful tips without introducing unnecessary fluff. Using relatable metaphors and analogies to convey his message, Gregory makes this an enjoyable and captivating read. I would recommend this book (and have done) to both, budding entrepreneurs and business veterans, to help improve their brand's messaging and discover the best way to transform ideas into wealth generating ventures.
The audiobook version is narrated by the at a nice pace; His voice is clear and easily understood, making it a great listening experience. It is a kind of book you read once and then return to it again, and again.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Rick Da-Ruler
- 11-07-20
this was a good read
I recommend this book for anyone looking to start a business or improve a business thst they have already started
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