Practical techniques for applying neuroscience and behavior research to attract new customers.
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2012 Roger Dooley (P)2012 Audible, Inc.
Great content. well structured. I think a must read for Web developers and designers, marketing specialist. curious readers. and people who like to understand how a lot of marketing works on them.
Dooley takes what can be a dense and complicated subject - the psychology of buying - and transforms it into bite-sized chunks which can be put into place by most businesses almost immediately. 100 "chapters" means it's easy to dip in and out of, and can easily be listened to alongside more "meatier" books. If you want more detail, try The Buying Brain by Pradeep, but this is great for any business wanting to think outside the box, and apply proven techniques that can increase their sales.
For those in other industries and for those looking to convince stakeholders using "science" this could be for you. For seasoned marketers who want to understand why common sense seems to work scientifically speaking, again this could be a good choice.
If you want some fast to implement and effective marketing tips aimed toward someone's subconscious then get this without hesitation
With its many short chapters, Brainfluence offers non-stop insights into the many applications of neuroscience to marketing. The book is entertaining, but more importantly it is always practical.
You don't need to have a scientific background to get a lot of use from this book. The tips are very simply explained and often easy to apply.
"The Best Practical Guide to Neuromarketing"
As someone who has read a lot of books on neuroscience, behavioral economics and how our minds affect our behaviors, I thoroughly enjoyed Brainfluence for its ability to bring the best of the entire industry to a book of 100 tips.
By no means will one learn all about neuromarketing by reading Brainfluence, but you'll certainly receive a great primer, be exposed to some of the most fascinating studies in the industry, and be presented with dozens of additional authors, studies and books for future reference.
As a marketer, I've been using Brainfluence as a cook book full of ideas for our A/B testing program. Great book - highly recommended.
N/A - this is a business book
N/A - this is a business book
Each of the 100 chapters provided an actionable insight.
"Great book, learn the 'why' behind marketing"
Yes, there is lots of value and it's presented in nice chunks to listen to again and again.
Very easy listen, short presentations on marketing tips we've heard before but presented in a way that makes them easy to learn and remember.
Download the table of contents by downloading the Kindle sample. 100 tips is a lot, and you can see what you've heard.
"Nothing but a collection of thoughts by others"
the major problem with this book is that it contains information based on other research already published by others and most of it was already written before. If you read the likes of Dan Ariely, Pradeep and Jonah Lehrer skip on this one. No brainers like "include a child in an ad" also add to the long list of why not buy this book. Really I was crying in my dreams remembering some of the very new, neuroscientifically proven ideas: if you have a face on your ad, the eyes will help point the reader's focus to a text you would like. Really? This is maybe 7 000 years old. Give me something new.
"A Must have! manual on neuromarketing quick review"
Very useful and practical for reviewing many situations and get the most on effective communication with your target audience
The author has done a great job in classifiying 100 cases in a very short, interesting and easy comprehensive way
I really e.njoyed the content structure, quality and narration. I'll try to find a printed copy to keep in my library!!
"Excellent material, a must listen"
Riveting information well presented and chock full of great insights. I particularly enjoyed the points of using decoys and emotions.
"Fantastic book, gave me a lot of ideas!"
Wish I read this book before I marketed my website. This is pure gold! Recommended for everyone who wishes to give any of their marketing campaigns a tremendous neurological boost.
Extremely useful, clear and sound.
One of the best Neuromkt texts, audiobook in this case. Congrats Dr Dooley. Great value
"Concise, very useful, cutting edge"
I read both, which gives you a measure of how important I think this was.
Buyology compares, but this book offers more easy-to-follow, direct approaches to neuromarketing.
A pleasant read.
The plan is to listen again. I just started a business. I have lofty goals and don't want to leave anything to chance...
Just how they connected Psychology to marketing. There is a method to the madness.
I passion and the full understanding of the story
The whole book moved me and gave me a sense of understanding and hope that marketing is a workable process.
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