Book authorship - for personal promotion, to create powerful "lead generation magnets" for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune - is the most proven, most powerful activity a person can take!
Casting yourself in the role of a published author can foster authority, credibility, believability, and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is more easily commandeered by the book author than by anyone else. These are just a few of many good reasons to learn how to become a published author and how to use that status and your book to accomplish your particular goals - exactly the information roads traveled with you here by Adam Witty and Dan Kennedy. Together, they probably have more experience as published authors and with assisting entrepreneurs and business professionals in becoming published authors and promoting themselves, their businesses, or their causes with books than anyone else on the planet!
©2013 Adam Witty and Dan Kennedy (P)2014 Adam Witty and Dan Kennedy
An excellent book on 'Why you should write a book to grow your business... and how to make it work for you.' I've just listened for the second time and I'm doing two things: first, I'm starting my book today; second, I'm listening again from the beginning and taking notes. Get it.
Excellent content. The narrator team need to go back through and pull the outtakes (about 4-5). Otherwise, a near perfect audiobook.
"Must read, brilliant marketing strategy that really works!"
This book is packed with ideas. The content is so good it's overwhelming. If you're a professional or expert looking for the perfect clients, your answer is right here. But don't feel you've got it because you're inspired with a great idea. Pick one or two strategies and apply them with your book. Profits that blow your mind are the outcome.
Great content that will help me in my journey, not only for books but business in general.
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