How to sell a ton of books (even if you're starting with no platform).
If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find an audience and convince it to buy your book. But almost everything you encounter will be wrong.
That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book - you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts!
This book will help you to:
Before you spend a lot of money on book marketing services or author publicity, make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "best seller campaign" but don't have a big budget, this book will show you plenty of ways to improve sales without spending a dime.
©2013 Derek Murphy (P)2014 Derek Murphy
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"A practical approach to self publishing."
Very good read. Lots of low cost or free things you can do to increase sales of you book. No grandstanding or buy my ...
"So good, I listened twice"
This is the best book marketing guidance I have found after reading at least 20 others. Already avoiding pitfalls and fixing mistakes.
"Most inspiring book about book marketing"
Thank you so much for writing this book. I will follow these guidelines and hope to improve my sales and reviews. Keep up the great work, write another like this.
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