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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
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Summary
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
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- CT
- 24-10-18
Shame...
The content in the audiobook is fantastic.
Clearly a must read for business owners and entrepreneurs, but don't buy the audiobook!
Clearly a lot of visuals are included in the print version, which you don't get in the audiobook.
Until they attach a pdf, and unless you also want to buy the print copy, don't buy the audiobook.
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16 people found this helpful
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- Mlove
- 05-04-17
Interesting book but is it a complete book ?
It was interesting, but I thought that the book is meant to have 9 chapters. This audiobook only has 6.
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7 people found this helpful
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- Mr. R. D. Cox
- 03-08-13
Over rated - just a new name for market makers
If this book wasn’t for you, who do you think might enjoy it more?
Anyone who loves old stuff repackaged
What was the most interesting aspect of this story? The least interesting?
This book is highly rated and popular - but it really just describes good strategy and market making as opposed to market taking - the analysis is poor and lack the robustness of self assessment. "the successful organisation does what no other organisation does" - this is true but is also true for many failed organisations.
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5 people found this helpful
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- Adam Breedon
- 22-07-18
Hard to listen
It's hard to listen. Very technical language , not for beginners. First chapter very boring, it's more like an intro describes all of the chapters in the book. I wouldn't recommend it.
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4 people found this helpful
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- Kofi
- 28-08-17
No PDF?
What reaction did this book spark in you? Anger, sadness, disappointment?
This book is good, yeah it's good but honestly no pdf on audible?
Any additional comments?
Book was expensive. At least add a pdf containing the diagrams and tables or anything the reader couldn't read.
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3 people found this helpful
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- TimTheToolMan
- 16-05-19
Difficult to get through
The concept is great, but the content is too intangible to easily grasp. More real-life examples and more specifics would have substantially increased the appeal and utility of the book
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2 people found this helpful
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- Nadia Clark
- 11-10-18
An eye opener but does not live up to the hype
too much story telling, anyhow I need to listen again just to make sure. an eye opener though not going to lie
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1 person found this helpful
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- mariam Elkady
- 19-04-17
very useful. but bit boring
lots of useful info and practical advices however the story telling was bit boring but over all very good..
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1 person found this helpful
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- Wesley
- 09-09-16
No competition
Great book, teaches you how to remove competition from the equation and create your own economy.
Great read/listen
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1 person found this helpful
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- Anonymous User
- 02-03-24
Had high hopes
Has some good info but articulated so poorly and in probably the most in stimulating way possible.
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