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Beer School Audiobook

Beer School: Bottling Success at the Brooklyn Brewery

Regular Price:£18.59
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Publisher's Summary

Is this a book for beer aficionados or business enthusiasts? Both, and it's as refreshing as a cold brew.

In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States.

If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures) and find out about:

  • Creating that all-important first business plan
  • Getting financing and/or recruiting investors
  • Using guerilla marketing, publicity, and community involvement to attract attention
  • Keeping employees educated and motivated
  • Partnering on events and networking for opportunities
  • Keeping your cool when the Mafia comes calling
  • Hiring "virgins" - why veteran salespeople can have problems in start-ups
  • Managing people, finances, expectations, and growth
  • Surviving a vociferous attack in Las Vegas when the odds against you are 8-to-1

    From the beginning, the odds were against Steve and Tom. It's estimated that eight out of ten businesses fail in their first year. Yet these entrepreneurs succeeded in a competitive arena dominated by mega-corporations and mega-money. The brew they began making in a Brooklyn brownstone over 20 years ago is now sold around the world. Their story, recounting the fears and obstacles they faced and the decisions and successes they shared, will inspire you. Like discovering the perfect brew or starting a business, reading this book is a heady experience. Cheers!

    ©2007 Steve Hindy and Tom Potter; (P)2009 Audible, Inc.

  • What the Critics Say

    "Its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive....they offer a compelling model and a heartening story." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    4.2 (17 )
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    4.3 (11 )
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    Story
    3.5 (11 )
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     (1)
    Performance
    Sort by:
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    • Chris - Audible
      Newark, NJ, United States
      14/10/11
      Overall
      Performance
      Story
      "Good story, bad narrator"
      Would you try another book from Steve Hindy, and Tom Potter and/or Steve Hindy, and Tom Potter?

      I would if they didn't narrate it.


      If you’ve listened to books by Steve Hindy, and Tom Potter before, how does this one compare?

      This is my first one.


      What didn’t you like about Steve Hindy, and Tom Potter’s performance?

      Steve Hindy trips over his own words (that he has written himself!) and has very strange cadence. Tom Potter does make up for it a little bit, but not enough to save this book.


      Do you think Beer School needs a follow-up book? Why or why not?

      No, it is a complete story of the Brooklyn Brewery for Tom and Steve.


      5 of 5 people found this review helpful
    • Eric
      Michigan
      04/12/10
      Overall
      Performance
      Story
      "Good Business Book, Bad Beer Book"

      I like beer, I'm not really interested in starting a publicly traded multimillion dollar business. I did still find the book interesting and learned about the risks and drive in the business world. Definitely deterred me from starting any type of business. I run a small one man painting business. That's good enough for me, don't have to worry about funds to people to hire/fire. Book also gave a lot of incites to working in a business relationship between two people. So if you and your buddy are thinking about starting a business together this would be a very enjoyable business book to read together about a fun product. If you love beer and want to learn about beer making, or if your a home-brewer (like me) and are thinking about selling a couple bottles (vs. starting a huge beer making business) this is not the book for you. But if your thinking about starting a large brewery or any type of large company this is a very good book for that.

      4 of 5 people found this review helpful
    • Richard
      New York, NY, United States
      28/04/13
      Overall
      Performance
      Story
      "Awesome book, horrible narrators!"

      A great story and a classic example of why you should NEVER allow the authors to read their own books! Tom almost put me to sleep every time he opened his mouth!

      1 of 1 people found this review helpful
    • Tracy
      Anna, TX, United States
      09/12/12
      Overall
      Performance
      Story
      "Great Business Book"
      Any additional comments?

      This is a great business book , although the topic is about beer - there is really no brewing advice in this book. They give an over all information how there business grew & was sold for them - If yo like business books grab this one.

      1 of 1 people found this review helpful
    • Michael
      CLINTON TWP, MI, United States
      20/09/16
      Overall
      Performance
      Story
      "Should have delgated the narration!"
      Would you recommend this book to a friend? Why or why not?

      Yes. Very interesting topic. Great story and Great beer.


      Any additional comments?

      I can't believe they read this themselves. Tom was ok, but the parts Steve reads are very difficult to listen to. I thought it was very funny that they give advice about delegating tasks but allowed this very sub-par performance to be released. Would have been MUCH better with professional narration.

      0 of 0 people found this review helpful
    • J. Schweickhardt
      STP, MN
      04/08/16
      Overall
      Performance
      Story
      "Wake Up!"
      Any additional comments?

      Good story for beer geeks. Always interesting to me to learn the history of an iconic company.
      Narration leaves a little something to be desired. They could wake it up a bit. Like listening to NPR.

      0 of 0 people found this review helpful
    • Elizabeth Thomas
      31/05/16
      Overall
      Performance
      Story
      "Good content, but gimmick doesn't work"

      The books content is a good insight to the rise of craft beer in the New York scene. The authors use of the school device causes the book to suffer. The organization by subjects makes it difficult to follow throughout. A linear telling of the story would have been better. If you can trudge through this, core subject matter is interesting.

      0 of 0 people found this review helpful
    • martin
      26/11/15
      Overall
      Performance
      Story
      "pioneers
      "

      Great story. thanks for sharing your prospective and experience. I haven't brewed in about 3 years ,but your guys pumped me up. going to dust off my equipment and brew 5 gallons of West cost in sired pale ale this week.

      0 of 0 people found this review helpful
    • Laurentiu
      Bucharest
      23/07/15
      Overall
      Performance
      Story
      "Good story"

      A good, captivating sometimes, boring other times, overall a decent lecture.
      Not amazing but a nice entrepreneurial story.

      0 of 0 people found this review helpful
    • John
      05/04/15
      Overall
      Performance
      Story
      "A must read for hopeful entrepreneurs"

      Love it. Really great success story and motivation for anyone looking start not just a brewery but any small business

      0 of 0 people found this review helpful

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