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Architect and Entrepreneur Audiobook

Architect and Entrepreneur: A Field Guide: Building, Branding, and Marketing Your Startup Design Business

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Publisher's Summary

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

The problem:

Embarking on a new business venture is intimidating. You have questions, but many of the resources available to help entrepreneur architects and interior designers start their design businesses lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models.

If you're an individual or small team contemplating starting a design business, this is your field guide, crafted to inspire action.

The solution:

Using the lean start-up methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision, enabling one to think big, start small, and learn fast.

It's a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential.

Questions about:

  • Start-up costs
  • Business models (old and new)
  • Marriage of business and design
  • Mind-set
  • Branding and naming (exercises and ideas)
  • Internet marketing strategies
  • Passive income ideas
  • Setting your fee
  • Taxes
  • Standard operating procedures (SOPs)
  • Securing the work
  • Client relations
  • Software
  • Billing rates
  • Contracts

Building a business isn't a singular act; it's a series of small steps. Using the outline found in Architect and Entrepreneur, you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan, you'll be challenged to craft a brand, and you'll sell it using new technologies.

©2015 Eric W Reinholdt (P)2016 Eric W Reinholdt

What Members Say

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  •  
    jonathan tompson 09/03/2017 Member Since 2016
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "Excellent perspective. "

    Whether you're just starting up or looking for a fresh view of current practices, this is an excellent audio book. Extremely upbeat and motivating.

    0 of 0 people found this review helpful
  •  
    Colin 03/10/2016
    Colin 03/10/2016
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "An excellent, insightful book for architects"
    Would you recommend this audiobook to a friend? If so, why?

    This is a very useful and well written exploration of the architect's role in the business, design and digital worlds.


    What was one of the most memorable moments of Architect and Entrepreneur?

    Too many to list - I am on my second listen.


    Was this a book you wanted to listen to all in one sitting?

    It is a book that can be visited again and again. The book contains many useful lessons for architects and businessmen.


    0 of 0 people found this review helpful
  •  
    Kirk McCormack 11/09/2016
    Kirk McCormack 11/09/2016
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "An essential book for all architectural practices"
    What made the experience of listening to Architect and Entrepreneur the most enjoyable?

    This is a modern and forward-looking architectural business strategy resource. The book provides a play by play roadmap for creating a (economically) sustainable practice.


    What was one of the most memorable moments of Architect and Entrepreneur?

    The idea of moving (or supplementing) your architectural business from a service model to a product business model is highly enlightened and something that addresses the inherent flaw of most firms; service businesses rely on you being in the office and on the drawing board to make money.


    0 of 0 people found this review helpful
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  • brian
    02/09/16
    Overall
    Performance
    Story
    "Very worthwhile and full of practical advise"
    Would you recommend this audiobook to a friend? If so, why?

    If you're thinking about starting a small firm or going out alone as an architect or related design profession, this book is well-worth your time.


    Any additional comments?

    Covering everything from branding, marketing, selling yourself to (and vetting) clients and operating proceedures, to questions to ask yourself before you start, it touches on all the bases. And as a book from a perspective of someone who has sucessfully started their own small firm, it's not just theoretical, but I found it chalk-full of practical advise and pitfalls to avoid.For those outside of the United States, note that the parts on business structures, licensing, legal and tax implications are sometimes U.S.-specific, but nonetheless many of the same concepts apply elsewhere, even if the specifics differ. I found this didn't detract from the book as a whole, just something to be aware of.The parts I found most valuable were those on choosing your niche / unique selling proposition, and on Eric's process for turning leads into clients - and identifying those leads you don't want as clients.

    1 of 1 people found this review helpful
  • Anonymous
    23/08/16
    Overall
    Performance
    Story
    "A Good Guide to setup your Architectural Business"
    What did you love best about Architect and Entrepreneur?

    The book describe each step in a very comprehensive way. It is easy to follow and provide with good advice to how to start your architectural business


    What other book might you compare Architect and Entrepreneur to and why?

    None


    Was this a book you wanted to listen to all in one sitting?

    This book can easily be listened in one sitting. I used my commute time to listen the book.


    Any additional comments?

    This book has been invaluable to me in helping me understand the total process, finances and all of the daily tasks of starting up, running, maintaining, and succeeding in your architectural firm.
    Thank you very much Eric! Can't wait to start listening Volume II.

    1 of 1 people found this review helpful
  • Marek
    19/08/16
    Overall
    Performance
    Story
    "Architects must read"
    Would you consider the audio edition of Architect and Entrepreneur to be better than the print version?

    It is a good addition to my printed version. A reminder.


    What did you like best about this story?

    Openminded and well described story for your enthusiasts who want to become self branded.


    Was there a moment in the book that particularly moved you?

    Most parts give you optimism throughout well written instructions and guides.


    1 of 1 people found this review helpful
  • Colin Healy
    07/05/17
    Overall
    Performance
    Story
    "The key information you need to start a design practice"

    Eric shares his experiences in creation of his own solo practice including successes and pitfalls to avoid. He shares insights on how to create your business as a valuable asset, not just a job. I have been on my own for 5 years and found validation for the moves I made that were successful and resources to improve the areas where I stumbled. It is well conceived and well narrated by the author, sharing his personal experiences and vision as a contribution to your success.

    0 of 0 people found this review helpful
  • Eric
    28/02/17
    Overall
    Performance
    Story
    "Great balance of logic and inspiration."
    Would you listen to Architect and Entrepreneur again? Why?

    Yes, many chapters contained real-world examples and information which might be wise to take another listen to the specific details.


    What other book might you compare Architect and Entrepreneur to and why?

    Other books consisting of self-motivation and business related genres.


    Which character – as performed by Eric W Reinholdt – was your favorite?

    N/A. (Only narration)


    If you were to make a film of this book, what would the tag line be?

    N/A


    Any additional comments?

    As a current architect student about ready to enter the field, aspirations are high. This book puts into perspective a great intro/taste of what opening up your own firm will take along with a lot of helpful tips. Looking forward to another volume to come out soon! Narration was great, easy to listen to.

    0 of 0 people found this review helpful
  • jon
    02/01/17
    Overall
    Performance
    Story
    "Refreshing & Relevant Info for Modern Architect"
    If you could sum up Architect and Entrepreneur in three words, what would they be?

    Small business startup


    What was one of the most memorable moments of Architect and Entrepreneur?

    The balance of new strategies for architects - mainly growing an online presence - with traditional business know-how, such as budgeting, a lean business model, and legal entity types.


    Any additional comments?

    I have been listening to this book in segments over the last couple weeks and get inspired every time to think about how I approach the business aspect of architecture. Eric draws on a well-rounded career including working for a company before starting his own practice. The book is broken into chapters explaining several aspects of business required for any startup, but specifically as they relate to architectural design. This starts with dreaming of what you're looking for in starting a firm, what you would want to offer your client base. He moves into practical aspects of the business, including varying business types, passive income strategies, and considering your services as a product - a unique way to market in a consumer-driven society. What differentiates this book from past Professional practice resources is its modern day relevancy - Eric references using websites such as Houzz as a tool, and goes into detail on online marketing, such as Search Engine Optimization. Many of these are aspects that you will have to research further, but it's great to have this book as a reference guide. I enjoyed listening to it and intend on purchasing a printed version to keep on hand as reference as I move forward in my career. Even as someone happy in a corporate office setting, this is a great resource to be aware of the aspects of business I have not yet been exposed to, for eventually becoming a project manager or, if I am to take the leap, to know what I'm getting into with starting my own practice.

    0 of 0 people found this review helpful
  • Jared Haas
    23/12/16
    Overall
    Performance
    Story
    "The Bible for anyone in the process of beginning an architecture firm"

    Incredibly comprehensive guide that covers literally every aspect of starting a firm listing all of the available options and opinions. This would have saved me thousands of dollars and countless hours when starting my firm 6 years ago!

    Looking forward to the second book now.

    0 of 0 people found this review helpful
  • Elizabeth
    20/12/16
    Overall
    Performance
    Story
    "If you're a designer who's thought of flying solo, buy this now!"

    I have thoroughly enjoyed Eric Reinholdt's field guide to starting a design business. It is the most comprehensive, current, relatable and common sense approach that I've heard. He lays it out there in manageable steps and provides you with an overview of key considerations and sources of further info as you go. He understands the mind of a designer and works with it!

    Starting my own design and product firm, I've begun to tackle many of the same issues, but always feel like I'm moving through it blind. Regular business books have not fully encapsulated my particular challenges as a design professional. This is a great reference and offers the big picture- from professional licensing to photographing projects and website design. Now I can see I've actually made good progress and know what I need to take on next.

    If you're on the fence about finally flying solo- Eric knows what it feels like. He speaks with the mind of a designer, knows what we're trying to achieve, what we're up against and what our hesitations are. He gets it! and after hearing him speak, he may just prod you to finally make the move!

    Great information. Here I go!

    0 of 0 people found this review helpful
  • paulo
    03/10/16
    Overall
    Performance
    Story
    "architect's path to freedom"
    Would you consider the audio edition of Architect and Entrepreneur to be better than the print version?

    Yes considering there are no images related on the text.


    What other book might you compare Architect and Entrepreneur to and why?

    With R. Kiosaky's, because of its guided step by step way of approaching the complexity of a bussines building.


    What does Eric W Reinholdt bring to the story that you wouldn’t experience if you just read the book?

    The way you can inmediately relate what he is telling with his practice as an architect, on his website and youtube channel.


    Was there a moment in the book that particularly moved you?

    Every time he told a personal life story.


    Any additional comments?

    I found it very inspirational the way you can see what he says on the book, related to his practice.

    0 of 0 people found this review helpful
  • Mohamed
    22/09/16
    Overall
    Performance
    Story
    "Extremely useful"

    Architect and entrepreneur is a an extremely useful guide for architects thinking about starting out on their own. The skills and knowledge required to start your own firm are acknowledged only passingly in architectural education and sometimes not at all. This book serves to fill in that gap and helped me go through the process and the work involved in handling my own business before I actually started out. It is clearly narrated, well paced and I don't know of any other material out there that addresses this specific issue in architectural practice.

    0 of 0 people found this review helpful

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