If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground. Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen's struggling marriage.
All in Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting. Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All in Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue. You will likely get only one opportunity in your life to go "all in" in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All in Startup will prepare you for that "all in" moment and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky. Join Owen and Sam for this one-of-a-kind journey that will set you on the right path for when it's your turn to put everything on the line.
©2014 Diana Kander (P)2014 Audible Inc.
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"The fictional story may muddle the message."
Yes. Firstly, the fictional story around the World Series of Poker is fun and exciting. Secondly, it does have valuable information about taking a potential idea and testing assumptions. Lastly, the narrator has a nice voice that is easy to listen to and comprehend.
Calling customers irrational. This is my biggest problem with the book. If customers were irrational, they wouldn't try to problem solve their "migraines." I understand the concept the author is trying to convey, but that is an incorrect statement that could lead to bias in your assumptions. The issue is really that individual actors all have different problems they are trying to solve when they search for solutions, so taking everything as an aggregate will give an irrational perception because there are a variety of issues, all individually centered.
When the concept of ReBicycle 2.0 was validated and tested.
If you don't understand Poker, you may not like the book.
I'm on the fence about how the author presented this information. Anyone that can take the reasons why most start-ups fail and put them into a fun and enjoyable story is an extremely talented writer. However, I kept thinking throughout the book that my enjoyment of the story may be interfering with the details of the message.
"Thrilling and insightful at the same time"
Yes - to remember the lessons that Owen learned
When he realized that his original idea sucked but there was hope
"Great riff on a different way to look at Startups"
This was my first book, and I really enjoyed it and I learned a lot.
"Great Learning Tool"
you won't be able to put it down! The story makes learning easy. I recommend this book especially for novice entrepreneurs.
"Great Parallel, but Questionable Themes"
The content, and principles taught in this book are amazing! My only personal dislike is with the questionable situations, and the mild language. Other than that, a great book!
This book was an assigned reading for a college coarse.
"Learn How to Find a Migraine Problem First!"
If you are paralysed by fear or failing with your startup efforts - this book is for you!
Having a fictional story to explain the key steps in finding a problem worth solving helps you remember it. As a story it is well written. What is even better is that along the way you can learn about how entrepreneurs behave and think. Not a step by step guide but more.
Covers customer development up to launching your minimum viable product and getting traction.
"Not what I expected"
This one resonated with me. I would pull over and take notes. It changed how I think about business.
"Creative, Informative and entertaining"
This simply is a great audio book. The narrator does a stellar job and the story line keeps you engaged while you learn key business startup principals. As a budding small business owner this book quickly illuminated mistakes I am currently making. Praise the lord, that I heard this now and not 2 years down the road!
I recommend this book and thank the author for creating it!
"Change of perception"
I have rarely been able to been able to be pulled into a story enough to finish a entire book in less then a week.
As a future entrepreneur and soon to be startup owner I have had a change in perception of the entire startup process.
I will need time to let this all sink in....
"what an amazing book"
Easy read, intelligent and witty. Business wisdom beautifully intertwined w a rich and compelling story. Great business and poker story. Looking forward to the author's next one...so when can we expect that?
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