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Winners and Losers: Creators and Casualties of the Age of the Internet | [Kieran Levis]

Winners and Losers: Creators and Casualties of the Age of the Internet

Winners and Losers tells the stories of some of the most innovative businesses of recent times, explaining how a few succeeded in creating and dominating entirely new markets while so many others die in today¹s ferociously competitive online era. Explaining clearly, with many interesting examples, what contributes to success and failure in creating and developing a company.
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Publisher's Summary

Winners and Losers tells the stories of some of the most innovative businesses of recent times, explaining how a few succeeded in creating and dominating entirely new markets while so many others die in today¹s ferociously competitive online era.

Explaining clearly, with many interesting examples, what contributes to success and failure in creating and developing a company. Levis shows how companies like Amazon and Google rose from nothing to enormous heights, while IBM, Kodak, and AOL plummeted from them; how Nokia bounced from near bankruptcy to global leadership; and it charts the incredible rise, fall, and rise again of Apple.

This is not a "how to succeed in business" textbook, but is far more interesting and more than accessible, even for those with no background in business or economics.

©2009 Keiran Levis (P)2010 Audible Ltd

What the Critics Say

"A highly intelligent, nuanced account and Levis" disclaimers are as salutary as his insights." (CNBC Europe)

"A solid account of smart, nimble upstarts slaying old-industry behemoths and of flawed creative geniuses creating and destroying fortunes." (David Rowan, Observer)

"Compelling... Break-neck histories of the likes of Amazon, eBay and Google." (Independent)

What Members Say

Average Customer Rating

3.9 (75 )
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3.7 (11 )
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3.6 (9 )
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  •  
    David spalding, lincolnshire, United Kingdom 02/08/2010
    David spalding, lincolnshire, United Kingdom 02/08/2010 Member Since 2010
    HELPFUL VOTES
    6
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    16
    4
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    Overall
    "Interesting all the way through"

    I have only been a member of audible for a few months and have to say that the writing of Winners & Losers keeps you listening all the way through. If you are interested in how some companies have won in this internet age and how some have gone from great heights and have lost then you will find as I have that you have to keep on listening all the way through as the story flows and goes from one interesting fact to another. The narration is also first class and easy on the ears. My first book that I have enjoyed so much that I have had to leave this review. Very highly recommended. hope you enjoy this also.

    2 of 2 people found this review helpful
  •  
    Adrian Horley, United Kingdom 01/09/2010
    Adrian Horley, United Kingdom 01/09/2010 Member Since 2009
    HELPFUL VOTES
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    9
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    Overall
    "Good listen but very irritating at times"

    Some fascinating insights into the early days of some of the biggest new age companies around. Especially worth listening to for those who weren't adults in the early 80's.

    The authors love of Apple and dislike of Microsoft comes through to often for my tastes and the different voices the narrator uses are annoying after a while.

    1 of 1 people found this review helpful
  •  
    Giles Wyton, Huntingdon, United Kingdom 31/08/2010
    Giles Wyton, Huntingdon, United Kingdom 31/08/2010 Member Since 2007
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    4
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    5
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    Overall
    "Fascinating insight into internet business"

    This really is an exceptional book! Kieran Levis has studied his subject well and discusses what havoc the internet has wreaked on business at large. The big blue-chips are discussed here - Sony, Apple, Nokia, IBM, Kodak, Google, Ebay, Microsoft and Sky to name a few; you'll be surprised at who won, and who lost... and who nearly lost but won!

    Each company is described in comprehensive detail, but this never becomes boring or repetitive (like some books I've listened to). One slight detraction is the narrator's accent when putting on voices, but this really isn't a major concern.

    This isn't a 'how to succeed in business' book, quite the opposite! It shows you how damn hard it was to actually succeed in this kind of cut-throat, yet random environment that is the internet.

    Wonderfully insightful, never patronising, always interesting. Can't fault this book!

    1 of 1 people found this review helpful
  •  
    Roger Warranwood, Australia 28/07/2012
    Roger Warranwood, Australia 28/07/2012

    Budgie

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    Overall
    "Very interesting"

    It is always easier to understand why something was successful or not after the fact and this book explains quite well some of the history of many well known brands. It also points out that luck as well as good strategies sometimes plays a part. I enjoyed it very much.

    0 of 0 people found this review helpful
  •  
    Olivier thouare sur loire, France 29/02/2012
    Olivier thouare sur loire, France 29/02/2012 Member Since 2012
    HELPFUL VOTES
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    Overall
    "Very interesting but a bit dated and preachy"

    It has some footnotes with data from 2007 and 2008, but the book generally seems to be based on the state of the internet in 2005-2006 (hence the absence of even a passing reference to Facebook and Twitter). The author also decided not to devote a section to Microsoft.

    One positive of the book being dated is that it includes chapters on Mosaik/Netscape and AOL which probably would not have been included in a more recent book (and these are very interesting sections).

    The inclusion of a chapter on Sky TV and Nokia seemed odd, and a bit out of context.

    The final 2 chapters are a bit ponderous and preachy.

    Still, overall I do not regret buying, and listening to, this audiobook.

    0 of 0 people found this review helpful
  •  
    Andrew DublinIreland 13/04/2011
    Andrew DublinIreland 13/04/2011
    ratings
    REVIEWS
    9
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    Overall
    "Good but annoying accents"

    The narrator puts on ridiculous accents which gets quite annoying. The books jumps back and forth through time which got me lost in some cases.

    Having said that, it was an interesting book, and I did learn insights into the key people and tipping points that lead to their success or failure. I gave it 4 stars for these mitigating factors.

    0 of 0 people found this review helpful
  •  
    7rym Oslo, Norway 18/10/2010
    7rym Oslo, Norway 18/10/2010 Member Since 2008
    HELPFUL VOTES
    3
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    "Great book, bad narration :-("

    Really insightful book, but sadly the narration becomes disturbing with 'funny' voices and odd dialects.
    When you learn to overcome the irritating narration, this book gives great insight in the scenarios from the early years of entering the age of digital technology.

    0 of 0 people found this review helpful
  •  
    Barry Lincoln, Lincs, United Kingdom 30/08/2010
    Barry Lincoln, Lincs, United Kingdom 30/08/2010 Member Since 2009
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    Overall
    "Highly recommended"

    This is a great history of some of the most famous companies in recent times. The narrator does indulge in unnecessary 'accents/impersonations' of characters which at times detracts from the content.

    0 of 0 people found this review helpful
  •  
    Helmi WOLVERHAMPTONUnited Kingdom 16/08/2010
    Helmi WOLVERHAMPTONUnited Kingdom 16/08/2010
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    "Exellent read for anyone interrested in business"

    Exellent read for anyone interrested in business.

    0 of 0 people found this review helpful
  •  
    davidswanton Frillesås, Sweden 04/05/2012
    davidswanton Frillesås, Sweden 04/05/2012
    HELPFUL VOTES
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    "really annoying voice impressions"

    I had to stop listening to the book because his voice impressions made it impossible to enjoy the book. It's a shame because it could have been much better. His biases show through quite readily.

    0 of 1 people found this review helpful
  • Showing: 1-10 of 11 results PREVIOUS12NEXT
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  • Grant
    NANTUCKET, MA, United States
    08/07/10
    Overall
    "A tad dated"

    Many of the subjects in this book are rather old, in relation to the history of the internet. Perhaps it's because I just read The Facebook Effect, but I found that many of the case studies here were a bit long in the tooth. Netscape, AOL and even Apple are ancient history.

    6 of 7 people found this review helpful
  • Saud
    United States
    12/06/11
    Overall
    "Good, not great"

    It is an interesting read, but not memorable. A bit outdated, but not special. Could have been better.

    2 of 2 people found this review helpful
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