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The Steve Jobs Way: iLeadership for a New Generation | [Jay Elliot, William L. Simon]

The Steve Jobs Way: iLeadership for a New Generation

In iLeadership, Jay Elliot gives the listener the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him - and the mystique of his management style - capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.
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Publisher's Summary

In iLeadership, Jay Elliot gives the listener the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him - and the mystique of his management style - capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.

Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style - which encompasses four major principles: product, talent, organization, and marketing.

Jay shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.

©2011 Jay Elliot and William L. Simon (P)2011 Audible, Inc.

What the Critics Say

"There have been so many books about Steve Jobs but none that have the vantage point of an insider like this one. The narrative is very engaging and I could not stop reading.... Jay has done a fantastic job to provide insights that we all can use from the man who has inspired two generations of entrepreneurs." (Naeem Zafar, Lecturer, Entrepreneurship, University of California Berkeley, Haas School of Business)

"Steve Jobs is a revolutionary leader and thinker who has been written about by many people. But for the first time, in The Steve Jobs Way, Jay Elliot brings a deep, insider perspective of Steve Jobs' unique leadership style, which has forever changed our everyday lives and the world around us." (Howard Behar, former president of Starbucks Coffee International and author of It's Not About the Coffee)

"Christopher Hurt gives an outstanding narration of this insider's analysis of Steve Jobs's one-of-a-kind leadership at Apple. Hurt's casual gravitas is perfect for an analytic business biography; he's superb at using his vocal tone and phrasing to emphasize crucial points." (AudioFile)

What Members Say

Average Customer Rating

4.1 (68 )
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 (28)
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3.7 (11 )
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3.7 (12 )
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Performance
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  •  
    J Reigate, United Kingdom 14/06/2011
    J Reigate, United Kingdom 14/06/2011
    HELPFUL VOTES
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    "Unique and inspiring leader of our generation"

    Steve leads his industry with creativity, energy and courage. He keeps creating new products and generating new ideas, eventhough he is already very wealthy and probably doesn't need the additional income. Computing and telecommunication is so much more fun with his company Apple intensifying competition with new products such as i-tune, touch phone and tablets.

    2 of 2 people found this review helpful
  •  
    Marc FOREST ROW, East Sussex, United Kingdom 01/04/2011
    Marc FOREST ROW, East Sussex, United Kingdom 01/04/2011
    HELPFUL VOTES
    2
    ratings
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    1
    1
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    0
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    Overall
    "very enjoyable"

    I really enjoyed this book which gives a good insight about the roller coaster career of Steve Jobs.

    2 of 2 people found this review helpful
  •  
    bhavnas London, United Kingdom 25/05/2012
    bhavnas London, United Kingdom 25/05/2012
    HELPFUL VOTES
    8
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    "Good and Inspring book"

    This book has very good content. It gives you good overview how Steve Jobs build Apple and become a market leader. Ups and down of Apple….I really enjoy listening this audio.

    0 of 0 people found this review helpful
  •  
    30/07/2011
    30/07/2011 Listener Since 2007
    HELPFUL VOTES
    1
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    "Good content but a little sickening"

    This book has great content. It is very interesting to see the intensity and attention to details that Jobs put into his work and how that affected the outcome of his product. His unrelenting drive to deliver a product that he himself and his customers would love is what has made Apple the success it is.

    The downside of this book is that it is a worship book about Steve Jobs. Several times while listening I almost gave up and stopped listening because it made me sick to keep hearing this man praised over and over. He does deserve a lot of credit for persevering but to go on and on over how wonderful he is was way over the top. Have a listen to this book but be sure to keep a bucket nearby!

    1 of 2 people found this review helpful
  •  
    Miles London, United Kingdom 16/07/2011
    Miles London, United Kingdom 16/07/2011 Member Since 2010
    ratings
    REVIEWS
    13
    2
    Overall
    "A history to learn from"

    Because this book is an overview of how Steve Jobs build Apple to be one of the largest companies in the world it is interesting for the entire book. I find books about leadership principles can get very repetitive very quickly.

    Jay Elliot, a former Apple executive, takes us along on the intriguing journey of Apple's growth. We learn from observing Steve Jobs' charismatic leadership style, his successes and his failures along the way. Definitely worth a read/listen for some inspiration on how you will "make a dent in the universe" (as Steve Jobs would say).

    0 of 0 people found this review helpful
  • Showing: 1-5 of 5 results
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  • Johan
    FINSPANG, Sweden
    02/07/12
    Overall
    Performance
    Story
    "Good read, nothing new, somewhat inaccurate"
    What did you like best about The Steve Jobs Way? What did you like least?

    The best part was the new facts that haven't been revealed before, which (in the era after the official biography) are few and far between. The worst part was that there's a lot of factual statements in this book that is contradicted by either Steve Jobs himself, other authors or witnesses which brings into question the earlier novel facts. All in all, it's a decent introduction but pales in comparison to it's more recent competition.


    Would you recommend The Steve Jobs Way to your friends? Why or why not?

    I would recommend it to everyone interested in Steve Jobs or Apple, and perhaps even "The Steve Jobs Way", but *not* to anyone looking for "lessons" about this way, because there's very little insight or analysis. That part of the books name seems to have been tacked on after it was written.


    Do you think The Steve Jobs Way needs a follow-up book? Why or why not?

    I think there's ample way to both update this book to bring it up to par with it's own name (there's not many leadership lessons to be learned here) but first and foremost, Apple is now in the post-Jobs era, and the company he co-founded are entering it's most interesting period ever. Now is the time to write a book about life after Jobs.


    1 of 1 people found this review helpful
  • KLH
    Boston, MA United States
    08/05/12
    Overall
    Performance
    Story
    "Should've been named The Jay Elliot Way"

    While the stories were engaging, I was expecting it to be more about Steve Job's leadership style than a memoir about Jay Elliot's career path.

    1 of 1 people found this review helpful
  • A. Massey
    Kennesaw
    23/01/12
    Overall
    Performance
    Story
    "Jay Elliot lets us know he is really important"

    It seems the main point of the book is to let the reader know that Jay Elliot is very important. After you are able to get past the constant name dropping you will find a nice collection of stories written by a person that worked closely with Jobs.

    I would not recommend this book to someone looking for leadership skills. But if you are wanting a concise history of Apple and some insight into Steve Jobs you could do worse.

    1 of 1 people found this review helpful
  • Chris
    SAN JOSE, CA, United States
    11/12/11
    Overall
    Performance
    Story
    "A glimpse into the man behind the Mac"
    Would you listen to The Steve Jobs Way again? Why?

    Written and based on Steve's life before his passing, this insiders, colleague written view of his morals, practices, and often stubborn-for-the-best-user-experience attitude is an excellent observational based reading on the work life of Steve Jobs. Given the explosion of since-released biographies, I'm interested in


    1 of 1 people found this review helpful
  • LUIS
    São Paulo, Brazil
    07/11/11
    Overall
    Performance
    Story
    "Part S. Jobs biography, part S. Jobs mythology"

    The title does provide a nice account of the history of Apple, including detailing some of the detours from Jobs at NeXT and Pixar.

    But it markets itself as a view into the leadership ways of Steve Jobs, and though it does mention lots of tidbits related, most of the time it just ends up as some sort of shrine for him: "only Steve Jobs could have done this", "only Steve Jobs could have thought this", etc.

    I haven't read it yet, but I bet Isaacson's official biography is probably a much better read than this, both for people interested in his life and for people interested in his leadership skills.

    1 of 1 people found this review helpful
  • kurt
    PELLA, IA, United States
    01/11/11
    Overall
    Performance
    Story
    "Leadership 0 - Steve's career 1"

    This reading kept my interest all the way through except for the last 20 minutes. I’m not an Apple fan by a long shot, but I do appreciate the lives of winners. This book was interesting from the aspect of Steve’s highs and lows in his career and how charisma, persistence, a sharp mind and lady luck can create a Midas persona. It really didn’t address any leadership nuggets except Steve’s particular style which would be hard for anyone to mimic.

    The last 20 minutes is where the book takes a turn for the worse. Mr. Elliot shifts gears and expounds on his own ventures after he is detached from Steve’s hip – all of which are failures. I’m not sure what he’s trying to prove by including this in his book except that maybe it is utterly impossible to emulate Jobs’ entrepreneurial leadership. If you are looking for a different perspective into Steve Jobs, then this is a good book to listen to. If, on the other hand, you are looking for some amazing leadership tips and tricks from a master, you will be disappointed.

    On a side note, this book was purchased before Steve’s death and I listened to it after his passing.

    1 of 1 people found this review helpful
  • Brian
    Apopka, FL, United States
    30/08/11
    Overall
    Performance
    Story
    "More of an Autobiography"

    I really enjoyed this book, but I kinda felt mislead. I thought that this was going to be more of a leadership book, but it turned out it was more biographical about the Steve Jobs at Apple. It was good, but not what I was expecting.

    1 of 1 people found this review helpful
  • CEDRIC
    Belgium
    06/08/11
    Overall
    Performance
    Story
    "Great insight in a great person"

    Insight well presented directly from the source.
    Apple is part of our history,
    This is a historic book

    1 of 1 people found this review helpful
  • Zbigniew
    Warsaw, Poland
    12/07/11
    Overall
    "Excellent and Inspiring book!"

    A must read and reread again. I like to come back to this book again and again.

    1 of 1 people found this review helpful
  • John
    Chamblee, GA, United States
    02/07/11
    Overall
    "Good Read"

    This was a very good book that provides an intimate look at Steve Jobs. The book uses Jobs' approaches to problem solving as examples of business leadership. Largely, I think the book succeeds. It is a bit fawning (to be expected) and the author promotes himself at times (not surprising). The book moves along and is not repetitive. Quite enjoyable.

    1 of 1 people found this review helpful
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