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The Intelligent Entrepreneur cover art

The Intelligent Entrepreneur

By: Bill Murphy Jr.
Narrated by: Fred Berman,L. J. Ganser
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Summary

Written with the cooperation of Harvard Business School, here is an instructive and inspiring book for anyone who dreams of starting a highly profitable business.

In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs, and left their mark on the world.

The three entrepreneurs: Marc Cenedella (TheLadders.com), Marla Malcom Beck (Bluemercury.com), and Chris Michel (Military.com, Affinity Labs).

Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insights distilled into 10 key rules that will help anyone become a successful entrepreneur. What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to tell would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.

This audiobook includes an exclusive roundtable discussion with Marc Cenedella, Marla Malcom Beck, and Chris Michel.

"Narrators Fred Berman and L.J. Ganser split the narration, chapter by chapter, with one delivering the true-life accounts of three entrepreneurs who attended HBS while the other delivers the theoretical lessons to be learned from attending HBS." ( AudioFile)
©2010 Bill Murphy (P)2010 Audible, Inc

Critic reviews

  • Audie Award Winner - Best Business/Educational Audiobook, 2011

"This is an excellent, thought-provoking overview of entrepreneurship... that uses actual cases to describe the challenges of starting a business and realizing success." (Booklist)

What listeners say about The Intelligent Entrepreneur

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Prerry Rubbish

This isn’t stories of rising from nothing. This is stories of the privileged using fair enough their skills but mainly their position to further there ideas. With the access to the right contacts and a bit savy we can all make millions. Have more respect for people that start with nothing.

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11 people found this helpful

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    4 out of 5 stars

Don't make the same mistake

I am in the midst of starting up two businesses while working full time and was needing some insight and inspiration to keep me motivated. This book sounded good but it really disappoints. The author has attempted to use the life stories of three entrepreneurs to illustrate his 10 key points. The end result however is a very poorly written narrative of each person's life full of uninteresting anecdotes and obvious conclusions. Murphy Jr. could really have benefited from an editor, for example, 'She was on her computer, Powerpoint was running on it'. Having paid 18 quid for this i suffered through it hoping to find some insight but to no avail. The context is the internet boom of the late 90's and feels completely out of touch with today's environment and issues. This book could be 30 mins and cover all points he makes adequately. If you're after a great book on entrepreneurship i recommend Rework by the guys at 37 signals. It current, fresh and not mired in old thinking like this one is.

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10 people found this helpful

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Dull, dated, don't bother

Not sure why this book has so many good reviews. You need to be a huge fan of HBR style case studies to get along with this book. These people must have been smart and had something about them to get them into HBR but I am not sure how much of what is supposed to be down to intelligence was actually luck - these people made it but I suspect many other people made similar decisions and didn't make it.

Be aware that this book has dated. The stories are from the last dotcom boom and have historic interest but I doubt people would attempt to build these kinds of businesses in the same way today.

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5 people found this helpful

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Absolute drivel

Frankly it was tortuous listening to this.I don't want to listen to padded out drivel about perfect people and fortune 500 companies.Perfect people that just ooze good fortune.I want to hear about the guy that spent his last 5 dollars and was on the verge of skid row but some how managed to make good despite adversity.Seriously, if I wanted to hear about perfect people I would buy a glossy magazine.

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2 people found this helpful

  • Overall
    4 out of 5 stars

a great book!

This is a great book - engaging, informative and inspiring. I am not trying to start a business, but my husband is and this book helped me understand what he is going through. It also made me respect entrepreneurs a lot more. The readers are dynamic and enjoyable to listen to. An excellent choice if you want to learn about entrepreneurship.

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2 people found this helpful

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    5 out of 5 stars

Very Interesting and Relevant

Fascinating book from the perspective of three friends who meet at Harvard Business School and go onto found very succesful but very different businesses.

The start of the businesses is in the late 90's but the narrative continues on through the credit crunch and right up to 2010.

The insights into the decisions taken by the three people are fascinating and it's interesting to see the mistakes they make and how people can mix up being prepared for being lucky.

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2 people found this helpful

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Very well written and inspiring!

The stories of the three entrepreneurs was fantastic, considering they’ve founded, pivoted and grew their companies through the biggest financial crisis is astounding. I have learned that being an entrepreneur is about having the passion to resolve a problem, and coming up with an idea to do it better than what already exists out in the world.
Thank you Bill!

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A very good and inspiring book

Loved the fact that the rules were presented by the experiences of successful entrepreneurs. Good narrative as well. Well done!

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Hard to put down, brilliant journalist.

A story well written. With plenty of excellent learning points. l would recommend this for mindset understanding.

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Moji regained

Great book - insightful, inspiring and addictive. Read beyond the Harvard story and own in your own context to take you to a different place. it has done this for me.

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