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Shoe Dog Audiobook

Shoe Dog: A Memoir by the Creator of Nike

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Publisher's Summary

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed fifty dollars from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime-green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path to start his own business - a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission and a deep belief in the spirit of sport, they built a brand that changed everything.

©2016 Phil Knight (P)2016 Simon & Schuster

What the Critics Say

"Narrator Norbert Leo Butz...infuses his delivery with drama and suspense, keeping the listener engaged with each chapter. Knight claims to be a shy introvert, but Butz isn't fooled, portraying the chairman as a straight-shooting, no-nonsense leader who keeps winning because he's relentless in his pursuit of success...." (AudioFile)

What Members Say

Average Customer Rating

4.9 (284 )
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4.9 (261 )
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4.9 (259 )
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Performance
Sort by:
  •  
    Uko 06/04/2017
    Uko 06/04/2017 Member Since 2016
    HELPFUL VOTES
    8
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    "wonderful read!"

    It felt a bit slow. but I loved it. I loved the originality with which Phil Knight tells his story. truly lovely book.

    1 of 1 people found this review helpful
  •  
    22/06/2017
    22/06/2017
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    1
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    "Fantastic !"

    I didn't know much about Nikes history or it's founders. Inspiring story of searching for meaning, achieving a higher purpose, holding yourself to a higher standard, overcoming adversity and never ever giving in.

    0 of 0 people found this review helpful
  •  
    19/06/2017
    19/06/2017 Member Since 2017
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    1
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    "Amazing insight"

    What an amazing front line insight into the trials and tribulations of building a business. To know that a powerhouse such as Nike had the simple beginnings talked about by Phil Knight is inspiration to anyone wanting to build a business of their own. Start small think big, don't stop moving forward.

    0 of 0 people found this review helpful
  •  
    araddenbury South of England. 18/06/2017
    araddenbury South of England. 18/06/2017 Member Since 2015
    HELPFUL VOTES
    4
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    "Amazing story"

    A great insight into one of the biggest brands of the world. Well written by arguably the best person to write this story, I could not put this book down and by the end was gripped by emotion. This is a must read.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 15/06/2017 Member Since 2017
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    3
    1
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    "Fantastic book. the best narrated I have heard"

    Wonderful book and story. The highs and lows told in such a rich style.

    expertly narrated

    0 of 0 people found this review helpful
  •  
    Andrew 15/06/2017
    Andrew 15/06/2017 Member Since 2016
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    3
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    "Nike People"

    Really interesting insight into the people at the heart of Nike's early years from conception to IPO. Quite a story and more focussed on the people and experiences than the business lessons. Some really frank descriptions of mistakes along the way. Really enjoyable read.

    0 of 0 people found this review helpful
  •  
    I. HOLLAND 15/06/2017
    I. HOLLAND 15/06/2017 Member Since 2015
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    32
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    "great listen"

    really enjoyed. great level of detail with interesting and funny stories within. disappointing it did not cover the bit I was most excited to hear about, the risks associated with signing of Michael Jordan. none the less the book made up for it and I found myself making time to listen to a bit more whenever I could. well recommended

    0 of 0 people found this review helpful
  •  
    Oliver Murphy 14/06/2017
    Oliver Murphy 14/06/2017 Member Since 2017
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    "Compelling from beginning to end"

    I went into this book thinking Nike were all sweatshops and profits. Seems I couldn't be further from the truth. Great read

    0 of 0 people found this review helpful
  •  
    Nick G 11/06/2017
    Nick G 11/06/2017 Member Since 2015
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    "Best business biography on Audible 2017!!"

    Wow, what an amazing guy and business Story. I love to hear about the story behind brands I like and the story of Nike goes far beyond expectation.

    Well written, insightful, full of inspiration. Phil Knight is up their with Gates, Jobs, Musk and Brandson for me! Wow, just wow.

    0 of 0 people found this review helpful
  •  
    Stefan Boyle UK 11/06/2017
    Stefan Boyle UK 11/06/2017 Member Since 2016
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    6
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    "What an inspiring book!"

    Loved every second of this book!

    If you're an entrepreneur it's a must read!

    Get it. Absorb it.

    A great reminder of the struggles even the greatest brands of all time have in gaining that position.

    0 of 0 people found this review helpful
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  • Amin Mirzaee
    29/05/16
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    Story
    "Epic book - absolutely loved it!!"

    As an entrepreneur, I identified with this book like no other that I've read - the well written narrative makes reading this book like living the experience moment to moment - wow.

    11 of 11 people found this review helpful
  • Mark
    Raglan, New Zealand
    17/07/16
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    "Just do it"

    This book is the story of the man who built the Nike shoe Empire. It had never occurred to me that I was a Nike customer, but during the course of the listen I realised that I own 3 pairs of Nikes (a pair of golf shoes and 2 pairs of ‘trainers’), so they’re obviously sufficiently globally ubiquitous to have had an impact on my life. When I started at University, in 1980, I remember my new friend Jez Brown showing me his pair of Nikes as if they were something special. At the time they seemed a bit odd and I wasn’t sure if they would catch on or just be a flash-in-the-pan. That was my first exposure to the brand.

    The story of Nike starts in 1962, the year I was born, when an ambitious young man, passionate about running, has the wild idea of going to Japan to import running shoes, pretending that he already owns an established shoe business in the US. He throws his heart and soul into building this business, recruiting a posse of similarly devoted eccentric characters along the way. He’s always up against adversity, always on the brink of bankruptcy – but somehow he survives and scrapes through to the next phase, even though selling the shoes is never a problem. The problems are always supply and cash flow.

    The book ends in 1980, when Phil and his band of odd-bods finally yield to the pressure to allow Nike to go public. This is something they had resisted because they liked the home-spun ethos of the company. Once the company went public it signalled an end to the author’s financial worries (he instantly became a very rich man), an end to the company’s constant battles against adversity, and an end to the story (apart from an epilogue).

    This is a great listen. Completely compelling and entertaining from the first to the last word. Recommended.

    19 of 21 people found this review helpful
  • Chris
    09/07/16
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    "Breathtaking"

    The best book I have ever read. Thank you Phil Knight for taking the time to inspire, comfort, or warn us all out here. Thank you.

    5 of 5 people found this review helpful
  • Brock
    DONOSTIA-SAN SEBASTIAN, Spain
    02/06/16
    Overall
    Performance
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    "A must listen to book- It's the perfect biz memoir"

    This book was full of everything I ever hope for in a book. It was super interesting, and hard to put down. Iit was funny, and I found Knight to be a person I was cheering for throughout the book as he faced one trial after another. It was a truly inspirational story. I wish everyone I know could read this book

    It was also an awesome business book. It discussed significant business challenges Nike faced throughout its journey to becoming the world leader it is today. As a business owner I was very interested to read about the number of times it seemed as though Nike may need to close down due to challenges it faced, yet each time they found a way to overcome the problem. It is an amazing story of Knights resolve to never give up. I also loved hearing about Knight's leadership style of allowing the voices of his employees to be heard, even when they ran counter to his ideas. I think this is a must read for business owners, but everyone who's heard of Nike will enjoy it too.

    The only negative about this book is that it's not nearly long enough. I would love to hear there will be a sequel to this book. There are so many aspects that could be delved into more deeply, and with the way Knight wrote this book I know they would be just as riveting as everything in this book.

    5 of 5 people found this review helpful
  • Andy
    Westport, CT, United States
    30/05/16
    Overall
    Performance
    Story
    "great story about building a business"

    This was a super close up view of how Phil Knight and his gang built Nike. What I found most interesting was Knight's play-by-play on some of the key moments...what he was thinking and why he chose the path he took.

    15 of 17 people found this review helpful
  • Ignacio J Fanlo
    San Francisco, CA United States
    06/07/16
    Overall
    Performance
    Story
    "Fantastic listen"

    Couldn't wait to hear the next chapter. Engrossing and inspiring. I recommend everyone that likes audio books and Entrepreneurship list be to it.

    8 of 9 people found this review helpful
  • Daryl
    Edmonton, Alberta, Canada
    19/03/17
    Overall
    Performance
    Story
    "Highly readable autobiography"

    I don't know much about Nike - aside from the fact that I owned a pair of Nike street shoes that lasted me longer than any pair of shoes I ever owned.
    This book is a terrific look at the origins of Nike - the bluster, the bravado, the fear, the mistakes, everything that went in to the birth of a billion-dollar company.
    Phil Knight is not always likable, but he has a way of introspection that is both charming and accessible. He acknowledges his mistakes - even big ones - with a combination of humour and regret. Sometimes the only way to proceed is forward, and that's what he's done. It's amazing that a billion-dollar brand came out of - in its beginning - the trunk of a car supplying someone else's shoes.
    I also found that Phil Knight described the world events surrounding him and his little company in the early days. It provides more than a glimpse of Blue Ribbon (which became Nike), but how it had to adapt to the changing world around it.
    I understand why all of the origins of the company were detailed - leaving something out wouldn't have worked - but I would have preferred more than an epilogue detailing the last 25 years of Nike. Even adding another 1-2 hours to this accessible, compulsively readable book would have been less jarring than having it jump forward from 1980 or so to 2007.
    But this is a minor quibble with a riveting book with a terrific narrator.

    3 of 3 people found this review helpful
  • Davine
    09/07/16
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    "A Must Read For All Entrepreneurs!"

    Shoe Dog is highly transformational and inspiring. It will move you and keep you engaged the whole time. Usually I'd pace a book throughout a week or so, however I couldn't resist the urge to binge chapter to chapter. I can truly say this book has changed my life for he better!

    2 of 2 people found this review helpful
  • Armen
    03/07/16
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    "Great writing"

    Well written and highly engaging. A modern classic business adventure - with heart. Nike's rise from class project to IPO.

    2 of 2 people found this review helpful
  • Neil
    Helsinki
    12/11/16
    Overall
    Performance
    Story
    "Truly inspiring and a fantastic reality check"

    I wasn't expecting Phil to be just like any one of us. Lost in his way; finding his way; escalating challenges. As I lived through his journey through this audiobook, it helped me go through my day to day work/life challenges.

    Highly recommended. Nike fan or not.

    1 of 1 people found this review helpful

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