Richard Branson is an iconic businessman. In Screw It, Let's Do It, he shares the secrets of his success and the invaluable lessons he has learned over the course of his remarkable career. As the world struggles with the twin problems of global recession and climate change, Richard explains why it is up to big companies like Virgin to lead the way in finding a more holistic and environmentally friendly approach to business. He also looks to the future and shares his plans for taking his business and his ideas to the next level.
Richard reveals the new and exciting areas into which Virgin is currently moving, including bio fuels and space travel, and brings together all the important lessons, good advice and inspirational adages that have helped him along the road to success. This is a fantastic motivational book that will help listeners achieve their own dreams.
©2010 Sir Richard Branson (P)2010 Random House Audiobooks
I admire Richard Branson greatly and was looking forward to hearing his story. Disappointingly the narrator didn't inspire me one bit with a very odd rhythm to his reading often leaving vital information off the end of a sentence rendering it nonsensicle e.g. " My favourite time of day is evening. On Necker." as opposed to "My favourite time of day in evening on Necker" which I can only assume is what was written. His tone often adds an almost arrogant edge to RB's writing which I'm sure was not intended either...
Sort it out Adrian.
it sounded like it was being read by a computer programme for most of the time. Very odd cadence and missing of beats.
I'm guessing it was a rush job done in one take. I may be wrong, but it made it hard to listen to at some points.
That aside it is a very good and insightful book.
The book is great and the narrator is completely right for the part. You could think it was Richard Branson! I really enjoyed listening to it in the car to work
I would recommend this audiobook to anyway that runs a businessor is hesitating to start one. The story convays lots of hsnds-on experience and dows great to boost one's motivation.
Grant Cardone's 10X focuses more on motivation and performance, but I believe these books complement each other.
I was stunned by the way Sir Branson solves the problems and never hesitates to ask, even very daring question '(and thus succeed in buying his dream island or starting an airline).
The moment author ponders about the role of ''having fun' while doing business impressed me and changed the way I look on my business.
The book is set out as a story rather than formal prose on how to become successful in business, as a result its much more compelling.
Richard Branson...of course. But he does also reference a number of influences in his life including his very understanding parents and wife.
The narrator was very easy to understand and did a good job. Its just a shame that RB himself didn't narrate. Although I sure he's far too busy for that.
I was very inspired by the central messages in the book. The main thing is to act on ideas, however good they are. Focus on the upsides as well as the downs. Have fun and realise that life is very short so you should enjoy it.
A great book, very inspirational. Definitely worth listening to every so often to keep up you motivation, especially during tough times.
Having listened to other Richard Branson books with Richard Branson reading, I was looking forward to this. Apart from the fact the content is very similar to previous books, the reader is awful, completely monotone.
Loved this book. Branson is as good writer and narrator as he is a businessman. And this book showed me he has a great heart, too.
He doesn't blab on all about himself...which is refreshing. He talks about key life lessons in no-nonsense way. His writing just flows and the narration is good too. Buy it, you'll love it :)
Branson's wisdom is inspiring, but I can't help but think the publishers did themselves no favours choosing this narrator. Dull voice which left me uninspired rather than invigorated. Branson to narrate please!
"Screw it, I just wasted my money!"
He reminds me of Bobby Knight...he was popular..he won games...but he was full of crap. Knight's crap was his anger and abuse...Branson's is self love and self adulation....you can learn from both about strategy but you also have to deal with the crap. I will save you money so u don't have to listen to him tell you how awesome he is:
- Do what you love
- Believe that you can succeed
- Never give up
- Don't listen to the naysayers.
He learned all that from his Mum...he is not some brilliant innovator but followed a brilliant strategy ..he just knew what the people wanted and went into action. His nature was formed by his Mum...he emulated her....he got rich because he did the same thing she did but in profit making companies....that's it.
With some bits of strategy, he mostly talked about his social concerns; basically, to put it in an analogy - he said how he's wonderful because he gave a poor man a fish and announced to the world that it was HE that gave the poor man a fish...but he solved nothing!!!! The poor man was just as hungry the next day! Teach him how to fish and THEN teach him how to sell at the fish market and he'll be fed everyday as well as his family and neighbors.
Note to Branson, Bono and rich folks who love glorifying themselves about how they help others, but really don't help anyone - you want to lessen hunger, lessen disease, lessen wars?....then follow me....I know how to do it.....BUILD UP THE FREE MARKET SYSTEM IN EACH OF THEIR MAJOR CITIES!!!!!!
Save your money and buy a book about Steve Jobs. You will get great ideas and the motivation you're looking for without the continuous nauseating self praise.
Wow, Richard Branson has always been a powerful figure in the world, but never has he been so inspiring. I've lived a life working to gain and grow my own future by struggling every day to change my family tree. I don't enjoy life and I don't think globally. It's time to change that and this book has done that for me. I am excited to look for more opportunities for growth and have him to thank for that.
"Turns into 4 hour global warming campaign"
Book started out alright but plunged quicker then one of Branson's hot air balloons. To break this book down:
Try hard and find a way to make it happen
An hour of hot air balloon stories
4 hours about global warming and his airline
All sprinkled with name dropping of politicians
If you are looking to learn something or inspiration, avoid this book.
"Great Courage – Simply inspiring"
Yes. If you have a Dream you can make it come true – have the courage to step outside the square.
Orangising business deals from his dorm room and using the pay phone to contact the Big Wigs.
No - a bit too long for on sitting.
It’s clear from the start that Sir Richard Branson was not ordinary kid! Sir Richard shows great courage at such a young age to embark upon the business world with nothing but Big Dreams and coins in his pocket for the pay phone. This is what the ‘Success Coach Gurus’ preach – take action with what you have at the time – don’t wait for everything to be ‘perfect’ before you start. It’s the theme for the whole book – the courage to just do it! Great listen – I thoroughly enjoyed it.
"more like an autobiography"
Interesting story of his life. He seems like a good person. If you're looking for a book on finance/entrepreneurship, it's only sprinkled in rare bits here and there. This is more of his motivational life story.
Moral of the story: if you want something bad enough, then make it happen!
Narrator is great. Tells the story well and has a soothing voice.
Too long for one sitting
A lot about hot air balloon rides and even more about global warming and virgin airways
"Seemed a bit all over the place, but very good"
Really good book. Tough to find a hard premise to the whole thing, a bit scattered but well done. I enjoyed learning about Branson's many incredible past stories of his amazing life. Lots of great principles taught.
"What a life!"
Great person with an awesome family and parents. I would recommend this as motivation for life to anyone.
Richard Branson has lived a great life and he tells some great stories with wonderful lessons. the narrator did a good job as well
"Just do it"
Great on the go book full of life lessons and business adventures! Highly recommend to the aspiring entrepreneur and anyone who want the most out of life
"Excellent piece of work"
This is an excellent piece of factual and motivational story telling. A little repetitive in a few chapters but this mans life is a true work of innovation
It also reveals the power of drive, the essence of family and friends and most importantly the gifts and talents bestowed upon him by God even though he never acknowledges the giver of life. A truly triumphant spirit. A great read and phenomenal work
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