Richard Branson is an iconic businessman. In Screw It, Let's Do It, he shares the secrets of his success and the invaluable lessons he has learned over the course of his remarkable career. As the world struggles with the twin problems of global recession and climate change, Richard explains why it is up to big companies like Virgin to lead the way in finding a more holistic and environmentally friendly approach to business. He also looks to the future and shares his plans for taking his business and his ideas to the next level.
Richard reveals the new and exciting areas into which Virgin is currently moving, including bio fuels and space travel, and brings together all the important lessons, good advice and inspirational adages that have helped him along the road to success. This is a fantastic motivational book that will help listeners achieve their own dreams.
©2010 Sir Richard Branson (P)2010 Random House Audiobooks
I admire Richard Branson greatly and was looking forward to hearing his story. Disappointingly the narrator didn't inspire me one bit with a very odd rhythm to his reading often leaving vital information off the end of a sentence rendering it nonsensicle e.g. " My favourite time of day is evening. On Necker." as opposed to "My favourite time of day in evening on Necker" which I can only assume is what was written. His tone often adds an almost arrogant edge to RB's writing which I'm sure was not intended either...
Sort it out Adrian.
it sounded like it was being read by a computer programme for most of the time. Very odd cadence and missing of beats.
I'm guessing it was a rush job done in one take. I may be wrong, but it made it hard to listen to at some points.
That aside it is a very good and insightful book.
The book is great and the narrator is completely right for the part. You could think it was Richard Branson! I really enjoyed listening to it in the car to work
I would recommend this audiobook to anyway that runs a businessor is hesitating to start one. The story convays lots of hsnds-on experience and dows great to boost one's motivation.
Grant Cardone's 10X focuses more on motivation and performance, but I believe these books complement each other.
I was stunned by the way Sir Branson solves the problems and never hesitates to ask, even very daring question '(and thus succeed in buying his dream island or starting an airline).
The moment author ponders about the role of ''having fun' while doing business impressed me and changed the way I look on my business.
The book is set out as a story rather than formal prose on how to become successful in business, as a result its much more compelling.
Richard Branson...of course. But he does also reference a number of influences in his life including his very understanding parents and wife.
The narrator was very easy to understand and did a good job. Its just a shame that RB himself didn't narrate. Although I sure he's far too busy for that.
I was very inspired by the central messages in the book. The main thing is to act on ideas, however good they are. Focus on the upsides as well as the downs. Have fun and realise that life is very short so you should enjoy it.
A great book, very inspirational. Definitely worth listening to every so often to keep up you motivation, especially during tough times.
Having listened to other Richard Branson books with Richard Branson reading, I was looking forward to this. Apart from the fact the content is very similar to previous books, the reader is awful, completely monotone.
He doesn't blab on all about himself...which is refreshing. He talks about key life lessons in no-nonsense way. His writing just flows and the narration is good too. Buy it, you'll love it :)
"Screw it, I just wasted my money!"
He reminds me of Bobby Knight...he was popular..he won games...but he was full of crap. Knight's crap was his anger and abuse...Branson's is self love and self adulation....you can learn from both about strategy but you also have to deal with the crap. I will save you money so u don't have to listen to him tell you how awesome he is:
- Do what you love
- Believe that you can succeed
- Never give up
- Don't listen to the naysayers.
He learned all that from his Mum...he is not some brilliant innovator but followed a brilliant strategy ..he just knew what the people wanted and went into action. His nature was formed by his Mum...he emulated her....he got rich because he did the same thing she did but in profit making companies....that's it.
With some bits of strategy, he mostly talked about his social concerns; basically, to put it in an analogy - he said how he's wonderful because he gave a poor man a fish and announced to the world that it was HE that gave the poor man a fish...but he solved nothing!!!! The poor man was just as hungry the next day! Teach him how to fish and THEN teach him how to sell at the fish market and he'll be fed everyday as well as his family and neighbors.
Note to Branson, Bono and rich folks who love glorifying themselves about how they help others, but really don't help anyone - you want to lessen hunger, lessen disease, lessen wars?....then follow me....I know how to do it.....BUILD UP THE FREE MARKET SYSTEM IN EACH OF THEIR MAJOR CITIES!!!!!!
Save your money and buy a book about Steve Jobs. You will get great ideas and the motivation you're looking for without the continuous nauseating self praise.
"Turns into 4 hour global warming campaign"
Book started out alright but plunged quicker then one of Branson's hot air balloons. To break this book down:
Try hard and find a way to make it happen
An hour of hot air balloon stories
4 hours about global warming and his airline
All sprinkled with name dropping of politicians
If you are looking to learn something or inspiration, avoid this book.
"Great! I love Richard Branson's charm and stories"
I like that they used someone with a British accent that could be easily compared to Branson's (at least to an American listener). He also captured Branson's spirit.
"Self centerd and boastful, not much to learn"
Maybe, the book is like a biography telling how awesome Sir Richard Branson is. It's a bit pompous with respect to his life.
Me is great person, no offense, but a bit boastful of his achievements and adventures, most of which seems like a very elaborate movie plot.
Want to know more about his management style, his lessons learnt and his story in a more humble way.
"Good Book, Bad Format"
The book had good information and is worth reading. The style of story telling was choppy and unconnected. If you can over look that and take it for the wisdom that it holds you will enjoy it.
"Terrible only heaving hot air"
pathetic talking about himself, no management. Waste of time i wish i had read the reviews earlier.
Good insight into his life and a must listen for anyone who has his own business.
"Amazing Book, great audio and narrator"
It was my first audibook since I was on 8th Grade on 1998, since I'm mostly visual, I didn't like the idea of listen to a book, but I found the reviews on the book pretty interesting and also that Sir Richard Branson is a man to admire. Well I gave it a try and guess what? I love it, I listen to them while I'm on traffic so I make the most out of my time, and the book is a gate to open your mind and start to get those ideas and projects on the run.
the push Sir Richard Branson gives you through out the book and explains you that everything has to be right, do the things right, focus on people and the world not only in money.
When he starts to explain Gahia Capitalism
I loved the Book, I'll will purchase it on paperback since the book is worth it.
"The eloquent Branson"
Richard Branson's new book, 'Screw It, Let's Do It,' is a great read. He offers wonderful insight to anyone in business, and offers wonderful tidbits from his own incredible personal and professional experiences.
At times, his chapters lose their focus and veer off path, but overall, the chapters are very well thought out and well written.
Adrian Mulraney does a superb job narrating Sir Branson's book.
"Great Courage – Simply inspiring"
Yes. If you have a Dream you can make it come true – have the courage to step outside the square.
Orangising business deals from his dorm room and using the pay phone to contact the Big Wigs.
No - a bit too long for on sitting.
It’s clear from the start that Sir Richard Branson was not ordinary kid! Sir Richard shows great courage at such a young age to embark upon the business world with nothing but Big Dreams and coins in his pocket for the pay phone. This is what the ‘Success Coach Gurus’ preach – take action with what you have at the time – don’t wait for everything to be ‘perfect’ before you start. It’s the theme for the whole book – the courage to just do it! Great listen – I thoroughly enjoyed it.
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