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Let My People Go Surfing cover art

Let My People Go Surfing

By: Yvon Chouinard,Naomi Klein
Narrated by: Christopher Grove,Yvon Chouinard
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Summary

In his long-awaited memoir, Yvon Chouinard - legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. - shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life - a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

With a preface to the second edition, introduction, and epilogue read by the author.

©2016 Yvon Chouinard (P)2016 Penguin Audio

What listeners say about Let My People Go Surfing

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Highly recommended

In a world where many people are naive enough to think that life's goal is the accumulation of wealth at the expense of all else, Yvonne provides a working example of how we will be measured, not by our bank balance but by the lack of impact our actions have on the planet.
A brilliant book form end to end.
Highly recommended.
Read it, then live it.

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An essay on climate change

I struggled to finish this book. I bought it believing it to be about the history of the brand patagonia, but in the main it focuses on the issue of climate change and environmental problems. It became tedious. I wouldn't have chosen a book on that subject and perhaps I didn't research it enough before purchasing, but i cant recommend it as a business related autobiography.

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2 people found this helpful

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Patagonia leading to do environmental business

Next time you buy anything, ask yourself "who made it," "where was it made" and does this company care about the environment and the labour staff. This is a great book which provides insight into the how a company made mistakes and what actions it took as soon as it realised that their product was toxic.

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2 people found this helpful

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Do you plan to let your people go surfing?

An insipration on knowing what your purpose is when setting up a business and knowing the role the business plays both in society and in relationship to the planet

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Buy the book

Great book. loved the environment section. I would prefer to read the paper book though.

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inspirational

beautifully written book, inspirational and profound. packed with so much information and insight I'll be reading this over and over again.

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The future of business

Thought provoking and insightful in equal measure, this is a rallying cry to business to challenge the convention of hierarchical, command and control consumer driven enterprise and pursue the creation of a new type of commercial organisation motivated by its purpose and it conscience rather than just money.

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A fantastic perspective into what it takes to achieve a more sustainable company

the narrator was a bit monotone but the story and info was great. more of a guidebook on Patagonia than a story but the early parts in the first half are awesome! long live Patagonia!

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Book for the ages

Informative book we all need to move towards choosing sustainable options so future generations can enjoy this planet as much as we do.

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A manual for accidentally living intentionally

Great book about leadership from within. Showing what you can achieve when you have an unwavering focus on the end goal without straying from your values.

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