In his long-awaited memoir, Yvon Chouinard - legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. - shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life - a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
With a preface to the second edition, introduction, and epilogue read by the author.
©2016 Yvon Chouinard (P)2016 Penguin Audio
In a world where many people are naive enough to think that life's goal is the accumulation of wealth at the expense of all else, Yvonne provides a working example of how we will be measured, not by our bank balance but by the lack of impact our actions have on the planet.
A brilliant book form end to end.
Read it, then live it.
An inspirational manifesto for change in the way CEOs, investors, companies, and most importantly, people conduct themselves.
Thought provoking and insightful in equal measure, this is a rallying cry to business to challenge the convention of hierarchical, command and control consumer driven enterprise and pursue the creation of a new type of commercial organisation motivated by its purpose and it conscience rather than just money.
"From the Heart"
I have a lot of respect for Yvonne Chouinard. He lived an amazing life and was mindful the entire way. after listening I yearn to climb mountains, to work in such an amazing company as Patagonia, to start an organic farm, and to practice Civil Disobedience. To think about life and put your thoughts to action.
"A great look at how business can be used for good"
A great read that I would recommend to any and every business owner, or entrepreneur, that gives a damn about the world they operate in. It is both a good adventure in how Patagonia came to be and a insightful journey about the founder Yvon and his deep rooted values that shape the company. This book will force you to critically examine your business and the impacts that it has on the world as a whole. There are also some very insightful ideas that can be applied to any business that desires to operate in a more "sustainable" manner. Yvon is an inspiring figure whom makes no excuses when critically examining his own company and holding it accountable for any impact that it has, both positive and negative. Patagonia is a role model that all businesses should look to aspire to. Yvon and this book have definitely inspired me personally and I think it will for you as well if you give it a chance.
A personal, yet totally relatable (and usable) manifesto on business, adventure, environment, and just being human. This book will help you see more clearly the right path forward in whatever it is you're doing.
"Half and half not"
The first half of this book was insightful, however the second half was too specific to clothing manufacturing or restatements of previous points.
Patagonia and Yvon Chouinard's stories are amazing. Unfortunately the narrator was a bit grating due to some small mispronunciation errors
"Great book, but there is an R in wilderness"
The first two thirds of the book were awesome and very inspiring. The final third was a bit to much 80s style environmental pessimism for my taste.
The narrator pronounces the words "government" and "wilderness" strangely, both of which are used often in the book.
"authentic author and brand... But..."
he can get very political, which is ok because it's a known passion. Overall it's his story of how being authentic and passionate can lead to business success.
"Very disappointed - preachy and minutiae"
I had listened to audio books from the founders of Tom's Shoes and Zappos respectively and was hoping for something similar here.
The first few chapters which gave some history and context for how he started Patagonia were good.
Beyond that, it quickly became focused on the minute details and every day minutia of the business itself, which was not very interesting, insightful, or significantly different from what you might expect.
In addition, the way the near raider read the book really came off as doomsday, condescending, preachy, which I don't think accurately represented the tone of how it was meant to be interpreted.
Not recommended, much better books out there.
"Some Good Nuggets"
I appreciate his passion for the environment, but it does come if a bit as a commercial. I was hoping for a deeper look at the story of the company.
It's great to know that there are people who are creating things as a beacon of hope for the rest of us.
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