What does it take to lead a team to world-class success over a sustained period of time?Sir Alex Ferguson is one of the few leaders who truly knows. In his 38 years in management, Sir Alex won an astonishing 49 trophies and helped grow Manchester United into one of the biggest commercial brands in the world.
In this inspirational and straight-talking new book, Sir Alex reveals the secrets behind his record-breaking career.
Leading is structured around the key skills that Sir Alex values most highly. It includes subjects we immediately associate with his managerial style: Discipline, Control, Teamwork and Motivation. But it also addresses subjects that are less obvious but no less important when seeking success: Delegation, Data Analysis and Dealing with Failure.
Written with the investor Sir Michael Moritz, a longstanding friend of Sir Alex, Leading is packed with insight, wisdom, humour and honesty. The individual stories inevitably concern themselves with football, and the phenomenal success that came along the way, but the lessons can be applied by anyone. Whether you run a business, teach in a classroom, or work in a small team, Leading will help you become a better leader.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2015 Sir Alex Ferguson & Sir Michael Moritz (P)2015 Hodder & Stoughton
Great narration and story, I'm not a United fan but while the book is mainly centred around United it is the ethos, actions and learning curve that got my attention. Seeing the bigger picture and getting the best out people worth investing in.
As someone who followed Alex Fergusons career I found this very interesting.
Ferguson gives details of dealing with players and advice on how he progressed in his field.
I would say if your weren't a football fan and wanted a leadership book there are better options available. But for anyone who would like a crossover between sport and work/business this would be worth a listen.
The narration is good, its not by Ferguson but the Scottish narrator gives it an authentic feel.
This is nothing we haven't heard before from ferguson if I'm being honest. It's a story of how he managed United no more.
Interesting as it may be if you've never read one of his before this book will not serve to educate anyone other than the aspiring football team manager. rarely does he talk about a combined effort or give credit to players and staff that got him were he is.
It's all about him.
The last chapter is a mystery also.
Personal Trainer and Life, Mind and Body Coach
Great insight into one of the best managers of all time - really enjoyed it - lots of old stories, ex players and more!
Did I enjoy this book?? Not one bit. As a United fan, I thought it would be interesting to get a glimpse of the club through Sir Alex's eyes but my good god this is insanely dull. He tells us that he supposedly only ever had four world class players at United. Really?? Rooney, Keane, Beckham, Van Nistelrooy, Schmeichel, Stam, Ince, De Gea, none of those were world class?? Turn it in.
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