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  • Business Stripped Bare

  • Adventures of a Global Entrepreneur
  • By: Richard Branson
  • Narrated by: Adrian Mulraney
  • Length: 11 hrs and 43 mins
  • 4.3 out of 5 stars (166 ratings)
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Business Stripped Bare cover art

Business Stripped Bare

By: Richard Branson
Narrated by: Adrian Mulraney
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Summary

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people.

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.

Combining invaluable advice with the remarkable and candid inside stories of Virgin’s greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

©2008 Richard Branson (P)2010 Random House Audiobooks

What listeners say about Business Stripped Bare

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  • Overall
    3 out of 5 stars
  • Performance
    1 out of 5 stars
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    1 out of 5 stars

Not great. "Screw it, lets do it" is my preference

A bit disappointing in comparison to "Screw it, lets do it" which was fantastic. Has put me off the Branson books, which is a shame. It may have been the dry delivery of the Narrator, but the overall style of the book seemed to have moved away from previous Branson books.

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1 person found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars

I just expected much more

It's great story for beginners, but without details, routines, etc. It's interesting book, but after Steve Jobs book - this book is very soft.

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1 person found this helpful

  • Overall
    4 out of 5 stars

Crash course on Entrepreneuship from the master

This book is 10 times better than any course or anything you would or could learn in a university. Richard Branson's sense of humor is an added plus.

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1 person found this helpful

  • Overall
    3 out of 5 stars

ok, but nothing great

An interesting listen, but I was expecting better advice and lessons in a similar vein as How to Get Rich and Think Big and Kick Ass.

This book is also a bit heavy on the brand promotion and banging on about climate change and the environment.

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1 person found this helpful

  • Overall
    5 out of 5 stars

Simply brilliant

Firstly you have to accept that RB has an ego and that it is so embedded in his writing that some of the statements may make you cough a little. Once you accept this you are listening to a riveting yarn.

I read this on the beach last year and the the book is full of my 'red written notes'. I felt that the audio book would be a good tool to supplement and enhance the lessons I already took.

It is a must for those like me who are both entrepreneurial and contrarian in business.

Enjoy his work and learn from him. He is very good.

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    3 out of 5 stars

Heartening advice

- I recommend you to this book. Lot of self - advertising but beyond are some strong lessons from an old dog.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Business Stripped Bare

Some great advise and real insight into the thinking of an inspiring man loved hearing this audible book will listen again it’s one you want to listen to again again!

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    3 out of 5 stars

Self promoting

I have read a couple of versions of Branson's biography and got this book to get a better understanding of his decision making process. It gave me that and contained some previously unknown (to me) facts about his businesses, how they got started, etc. what is encouraging is the fact that some of the more successful companies/ideas had been rejected by the Virgin 'dragons den' selection team. Which just goes to prove that luck is often the deciding factor - the difference between making it or not.

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  • Overall
    1 out of 5 stars
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    3 out of 5 stars
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    5 out of 5 stars

great book awful narration

great book but this guys voice is hard to sick. I honestly thought that it was a robot at stages.

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  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

A great story well told

Very well put by a man who grasped the nettle on more than one occasion and with points you can take for life and business.

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