Bob Bly is an award-winning freelance copywriter and marketing consultant with three decades of experience in business-to-business, high-tech, and direct marketing. He has written copy for over 100 clients; is the author of 70 books, including The Complete Idiot's Guide to Direct Marketing and The Copywriter's Handbook; and has appeared as a guest on dozens of TV and radio shows. Bob Bly is a master of persuasion, with the ability to write powerful copy no matter what the industry or business.
This interview may contain references to dates, events, etc., that have already taken place. These references have not been omitted in order to maintain the integrity of the recording, as all Meet The Giants interviews are REAL and unedited conversations.
©2009 Meet The Giants (P)2009 Meet The Giants
It should have been longer, with actually useful information, after finishing the audiobook, i don't feel that i have learned anything
Bob Bly actually states he knows how to appear to be an expert without actually being one, i think this is probably the case
i felt my time had been wasted, fortunately it was only cheap which softens the blow, but i would have preferred to pay more and get more
"A load of fluff"
People who want some chicken soup for the budding copywriter's soul
The sound quality is terrible.
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