If you have an undeniable passion for photography, perhaps it's time to think about taking it to the next step. Chances are, if you're listening to this, you know that that next step is to make a business out of it!
When starting a photography business, it's important to note that while there are similarities (you have to have a product, and you need a business plan) things operate a little bit differently in artistic fields. That's why the majority of this book is going to focus on how to brand and market yourself successfully. First things first, though, you'll need to determine whether you are a fine art photography business or a commercial photography business. This determination is going to alter the way in which you choose to do your marketing.
Here is a preview of what you'll learn...
Before you can get started marketing, you have to brand. And before you can brand, you have to understand whether you have a fine art or commercial type of photography. These are the key elements of the book, along with how to write a great business plan and how to stay relevant!
©2015 Sender Publishing (P)2015 Sender Publishing
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"Outdated and not about photography"
This book explains the basics of setting up a business, but has very little to do with photography in particular. The first chapters do talk about the types of photography businesses and has some hints for marketing them, but from what I've heard from photographers his advice will lead you to fail before you start. The chapters on business are also horribly outdated and you could find more and better information for free in blog posts today.
For what it's worth, I did enjoy his book on composition (having no previous knowledge), it's only this book in particular I didn't like.
"Great book for starters"
This book gave me good ideas on what to do for the start up of my business. I recommend this to anyone who is about to begin the journey of starting a new business
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