As a young man, Ed Catmull had a dream: To make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.
Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.
Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired-and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios-into the story meetings, the postmortems, and the 'Braintrust' sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture-but it is also, as Pixar co-founder and president Ed Catmull writes, 'an expression of the ideas that I believe make the best in us possible'.
©2014 Ed Catmull (P)2014 Random House Audiobooks
Pixar created something truly amazing.
Rising from a small "special effects" company to a world-class creative powerhouse, Pixar set a major milestone in the motion-picture history through persistent innovation and ... revamped the culture of corporate behemoths setting up ingenious organization and establishing powerful practices.
Yet nothing is really that "science-fiction" about their innovative approach and uniqueness.
What made Pixar and their people special was their ability and willingness to dive deep into our true human core and found what really make us tick.
They found keys to human "soul" and crafted meticulous instruction on how to use them.
Pixar's universal principals truly resonate with us and it is now obvious that no "concrete corporation" would have ever produced something as touching and as moving as Toy Story, Wall-e, Up! and all others.
Same as 20 years ago Toy Story shaped the world of this little kid buried in the old, oversized cinema seat...
This Story - the Pixar Story - will change the way we shape our businesses and organizations.
Thank you Ed for sharing this timeless lesson on how to have fun, create with passion and love what you do.
Thank you Steve for making this all happen.
Really enjoyed this book, good insight into how Pixar became successful. That success can be applied in our own practice. Some good tips on how to manage projects, business, and people. Loved it thank you.
I keep returning to this book for anecdotes on creativity, management tips and little pieces of history from inside one of the most creative businesses in the world.
Ed Catmull's personal recounts of relationships and dynamics of colleagues and employees paint a picture of someone who cares deeply about the people around him. This is reflected in his personal journey as he tells it and in the approach he demonstrated in running a creative business.
A truly inspiring book, told from the heart. An amazing insight into an extremely interesting company that holds creativity and it’s people as its Core.
Read by Peter Altschuler with such a natural ease that’s it’s easy to forget that it’s not actually Ed Catmull talking himself.
At first I wasn't sure about listening to this - it felt odd to me to listen to a passionate autobiography being told by someone who has nothing to do with it. I kept thinking how this man saying all of these words doesn't feel this way - of course, you could say the same about any audio book performed by anyone but the author, but to listen to an autobiography told in the first person, from anyone but that first person was jarring. But only at first: as time went on, I sank into the story and such pedantic cynicism vanished from me, and I was able to enjoy the experience, wholly.
For fans of Pixar, it's an incredible listen, but it's also an inspiring and fascinating listen for everybody else. Definitely worth your time.
It's been an amazing journey, it taught me to be open, to listen to be kind and to lead by example I look forward applying what I have learnt. Thank you for the inspiration
So many great lessons to be learned from this book, particularly relevant and applicable to me working in a startup; an environment constantly evolving and a culture that is developing.
This books is very interesting and full of lessons anyone can learn, whether you're running a business or just working in one. The only improvement would be if Ed had narrated himself.
A really good read for any creative going into management.
As a designer looking to breach the management ranks this is an amazing book and insight into what management of creatives (not just animators and directors) this provides useful tips on how to nurture talent.
Worth the read.
"Insightful, enjoyable, actionable takeaways."
I got this book because I'm always trying to improve my creative thinking and output. As well as gathering effective ways of managing a creative team.
This book delivers in every aspect. Without being dry and rigid, the information is passed across through stories that are entertaining and sometimes very touching.
"Facinating read on many levels"
I loved the structure of the book & hearing about the history of Pixar. But most importantly I enjoyed Eds insights about creating & sustaining a healthy work environment, where people feel comfortable enough to be candid was fascinating.
A truly inspiring and focused look at management and the creativity process. A great book I enjoyed throughout.
A brilliant book. Very accessible. It coves many aspects of encouraging and maintaining creativity in an organisation and it uses Pixar movies as an example. Highly recommend.
"great book! highly recommended"
Not only a lovely story about Pixar, but does also give management tools in order to increase the creativity in an organization. All tools are told with a story and experience
"5 star rating just wont cut it!"
This is ranked as No.1 among all the audiobooks that I've listened to.
Ed and John
I had profound reactions towards the vast knowledge placed into writing this book. It's chock-full of treasures founded towards building a creative ecosystem.
"Fantastic insight into Pixar, loved this!"
fantastic insight into Pixar, its leaders and its creative processes. much to learn from this book about making employees happy.
"Story telling at its best!"
I'm not a book reviewer. Just a young entrepreneur that thought this book was realistic and brilliant. My conclusion was ironic in that People/Employees are the assets and yet in the ledger they sit as an expense
This book was an apprenticeship in making your goals a reality. Everything written herein rings so true to anyone who is struggling with their own pursuits. I challenge anyone to disagree with the wisdom in this book.
This isn't a biography and it isn't a history of Pixar. It is the distilled experience of a life spent in pursuit of admirable goals and a road map to success in creative endeavors. The anecdotes from Mr Catmull's life and from Pixar's history add interest and explanation to a well crafted treatise in how to be a successful and compassionate person.
No I haven't.
The true story of your new favourite person.
"Brilliant, thought provoking and insightful book."
One of the books better listened than read I guess. Very thought provoking and insightful read.
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