I'm a security professional, mainly working with computers, but physical security factors a fair bit in my day-to-day activities too. Social Engineering is one of those modern names for the oldest form of attack, something that we are all capable of doing and also capable of falling foul to. Pretexting is used in literature and film all the time to get the story moving; undercover cops, turncoats, spies and double agents, and insider trading are all roles that rely on the ability of the character to engineer social situations to their benefit - and this is no different in real life. The author is a proven expert in social engineering and his involvement in The Real Hustle is testament to his ability to fool people into doing something he wants them to for his benefit. This is not a me me me book, like the Mitnick books in the same genre, instead this really is an exposition of the social science of hacking the human, with all the psychology and rationale explained perfectly for the layman. After reading this you will be better equipped to see through the fraudsters, better engage with salesmen and get the price you want for that rug down the local market. This is a must read if you are in any way interested in this topic, whether as layman or professional. Five stars.
Having read 'Protein Power' a number of years ago I already knew how bad carbs were and that it's them rather than fats that make us fat. However reading this book will completely change the way you think about food; or at least it did with me. Gary explains in great detail that we eat because we get fat, the conventional wisdom is that we get fat because we eat. If that doesn't make sense now then read this book; for those of you who are overweight maybe its time to stop blaming the obesity epidemic on gluttony or your own lack of willpower.
Please note, this is not a diet book and I agree with Gary Taubes that diets just don't work, at least not in the long term. Having said that, I lost a large amount of weight after reading this book because I changed what I eat rather than how much I eat. I don't see that there's an end point or a target weight to be reached, after which point I'll go back to my old bad eating habits. This is the diet trap and one of the many reasons they fail.
This book will debunk years of dietary myths and completely shatter the hypothesis that high fat, high cholesterol diets lead to heart disease and obesity.
I was trying to think of a particular demographic for whom this book is essential reading but actually it's essential reading for everyone. Whether you're a parent trying to make the right food choices for your kids, suffering from obesity or just plain health conscious; buy this book and change the way you think about food forever.