I love Seth's books, he has an incredible energy and excitement about everything he does. This is an amazing book on so many levels. It contains lots of great marketing ideas, but also many things that will set you thinking laterally. I recommend reading a couple of pieces at a time, as they sink in you will be surprised at all the other stuff that pops into your head.
One author who is better to hear than read.
You know what you're getting with Seth Godin - creative straight-talking... and he delivers again here. Nice bite-sized musings and rants - perfect for a journey on a bus or train.