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This ties in with other books I have read on Lean, Communications and business - has given me the most important points of Marketing
Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
"Really enjoyed it."
David Korten argues that global corporate consolidation of power is but one manifestation of what he calls "Empire" ¿ the organization of society by hierarchies of dominance that have held sway for the past 5,000 years. Empire has always resulted in misery for the many and fortune for the few. Now it threatens the very future of humanity. The Great Turning traces the ancient roots of Empire and charts its long evolution from monarchies to the transnational institutions of the global economy.
"Very Very interesting"
In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
"All of us are smarter than any of us"
Donald Trump and Robert Kiyosaki are both concerned. Their concern is that the rich are getting richer, but America is getting poorer. The entitlement mentality is epidemic, creating people who expect their country, employer, or family to take care of them. And like the polar ice caps, the middle class is disappearing. America is becoming a two-class society, and soon you will be either rich or poor. Trump and Kiyosaki want you to be rich.
Albert-Laszlo Barabasi traces the fascinating history of connected systems. Understanding the structure and behavior of networks will forever alter our world, allowing us to design the "perfect" business or stop a disease outbreak before it goes global.
Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this guide for predicting outcomes in the evolution of any industry.
Brian Tracy reveals the success secrets of millionaires who achieved their dreams. You'll learn how to increase your income, achieve your goals, eliminate your debts, and realize your full potential. Tracy presents motivational ideas and principles that are followed by provocative questions and action exercises to help you apply the secrets to create your own success.
Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
"Perfect when you need to boost your creativity"
What does the world want? According to John Battelle, a company that answers that question can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.
"A bit outdated but still fascinating"
Businesses hoping to survive over the long term will have to remake themselves into better competitors at least once along the way. These efforts have gone under many banners: total quality management, reengineering, rightsizing, restructuring, cultural change, and turnarounds, to name a few. In almost every case, the goal has been to cope with a new, more challenging market by changing the way business is conducted. In this article, John Kotter outlines the eight largest errors that can doom these efforts.
Robert G. Barrett is a master of political incorrectness. For more than a decade now, Robert G. Barrett has been entertaining Australians with the cocky Queenslander Les Norton and his outrageous exploits. In this collection, as well as more great Les Norton stories, Robert G. Barrett offers his views on getting published, getting famous, getting the dole and getting a date. Rider on the Storm and Other Bits is Les Norton at his worst and Robert G. Barrett at his best.
"Interrogating Torture", by Philip Gourevitch; "Samela's Shammash", by Lizzie Widdicombe; "How David Beats Goliath", by Malcolm Gladwell; "The Instigator", by Douglas McGray; and "Hard Knocks", by David Denby.
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
"Seminal work in Innovation but awful narration"
Linda A. Hill, a professor of Business Administration at Harvard Business School, Greg Brandeau, head of technology at Pixar, Emily Truelove, a researcher and a PhD candidate at the MIT Sloan School of Management, and Kent Lineback, a manager and executive with over 25 years of experience, write about how smart leaders of innovation don't set a vision and motivate others to follow it; they create a community that is both willing and able to innovate.
In the sixth interview in The Telegraph's 30 Minute's with... audio interview series, Matthew Stadlen talks to Sir Jonathan Miller about his style of directing and updating operas and the significance of "sub-intentional actions". Sir Jonathan also talks about science, comedy, and his time spent with Dudley Moore, Alan Bennett and Peter Cook in Beyond the Fringe.
For organizations like General Electric, Proctor & Gamble, and Visa, management innovation is the secret to success. But what is management innovation? Why is it so important? And how can other companies learn to become management innovators?
For generations, Procter & Gamble generated most of its growth by innovating from within - building global research facilities and hiring the best talent in the world. Back when companies were smaller and the world was less competitive, that model worked just fine. But in 2000, newly appointed CEO A.G. Lafley saw that P&G couldn't meet its growth objectives by spending greater and greater amounts on R&D for smaller and smaller payoffs. So he embraced a "connect and develop" model.
Just as we were getting used to the Information Age, Daniel Pink tells us that it is ending. With it goes our focus on charts, statistics, and linear thinking. Traditional "left-brain" activities, like logic, analysis, and repetitive production, are being turned over to robots, computers, and offshore labor. The valued skills of the 21st Century will be those of the right brain: empathy, design, synthesis, and contextual thinking.
"The New Science of Human Origins": Scientists have had to revise virtually every chapter of the human story. "Welcome to the Family": The latest molecular analyses and fossil finds suggest that the story of human evolution is far more complex-and more interesting-than anyone imagined. "Powers of Two": Monogamy helped humans evolve into the big-brained world conquerors they are today. "Still Evolving": For 30,000 years our species has been changing remarkably quickly - and we're not done yet.
Here's a creative way to make the best use of your morning commute: listen to The Wall Street Journal. Each morning, you'll get the must-hear stories from the Journal's front page, as well as the most popular columns and briefings from Marketplace, Money & Investing, and more. And, every Friday, you'll get a bonus delivery: features, columns, and reviews from the Weekend Journal.
It's the perfect listen for your morning commute! In the time it takes you to get to work, you'll hear a digest of the day's top stories, prepared by the editorial staff of The New York Times. Each edition includes articles from the front page, as well as the paper's international, national, business, sports, and editorial sections.
"Rebooting YouTube": Susan Wojcicki built google into a 5 billion dollar advertising giant. Now she's running YouTube. Her job - do it again. "The Multimillion Dollar Quest to Brew the Perfect Cup of Coffee": Coffee crusaders, backed by caffeine-buzzed venture capitalists, are taking aim at Starbucks with a seven-dollar cup of joe. "How Flashy Hotelier Sam Nazarian Is Shaking Up Las Vegas": A nightclub impresario has teamed up with a series of big names in an effort to rethink the hospitality business. "Back to Square One": An update on a startup that promised to transform the credit and finance industry with a sweeping, digitized vision of the future.
Blake Edgar, a contributing editor at Archaeology Magazine, writes about how monogamy helped humans evolve into the big-brained world conquerors they are today.
This month, we'll hear summaries of three great business books: Accountability by Greg Bustin; The Purpose Economy by Aaron Hurst; and Elevate by Rich Horwath.