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This ties in with other books I have read on Lean, Communications and business - has given me the most important points of Marketing
Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
My company is going through a major transformation and I found this a really interesting insight to similar major changes at IBM and how one leader dealt with this. It covers the highs and lows/challenges and successes. IBM is clearly a massive complex entity and I was fascinated how such complexity still in the end has to be able to be summarised and netted out to understandable language and concepts. One gets the impression from the book that Gerstner brought this executive ability to take a helicopter view of things. He also was prepared to take tough decisions.
In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
"Really enjoyed it."
David Korten argues that global corporate consolidation of power is but one manifestation of what he calls "Empire" ¿ the organization of society by hierarchies of dominance that have held sway for the past 5,000 years. Empire has always resulted in misery for the many and fortune for the few. Now it threatens the very future of humanity. The Great Turning traces the ancient roots of Empire and charts its long evolution from monarchies to the transnational institutions of the global economy.
"Very Very interesting"
In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
"All of us are smarter than any of us"
Donald Trump and Robert Kiyosaki are both concerned. Their concern is that the rich are getting richer, but America is getting poorer. The entitlement mentality is epidemic, creating people who expect their country, employer, or family to take care of them. And like the polar ice caps, the middle class is disappearing. America is becoming a two-class society, and soon you will be either rich or poor. Trump and Kiyosaki want you to be rich.
Albert-Laszlo Barabasi traces the fascinating history of connected systems. Understanding the structure and behavior of networks will forever alter our world, allowing us to design the "perfect" business or stop a disease outbreak before it goes global.
Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this guide for predicting outcomes in the evolution of any industry.
Brian Tracy reveals the success secrets of millionaires who achieved their dreams. You'll learn how to increase your income, achieve your goals, eliminate your debts, and realize your full potential. Tracy presents motivational ideas and principles that are followed by provocative questions and action exercises to help you apply the secrets to create your own success.
Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
"Perfect when you need to boost your creativity"
What does the world want? According to John Battelle, a company that answers that question can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.
"A bit outdated but still fascinating"
Karan Girotra, a professor of technology and operations management at INSEAD, and Serguei Netessine, a professor of Global Technology and Innovation at INSEAD, write about how the secret to success lies in who makes what decisions when and why.
"Ike's Speech", by Jim Newton; "SantaLeaks", by Ben Greenman; "The Doomsday Strain", by Michael Spectre; and "Master of Play", by Nick Paumgarten.
For generations, Procter & Gamble generated most of its growth by innovating from within - building global research facilities and hiring the best talent in the world. Back when companies were smaller and the world was less competitive, that model worked just fine. But in 2000, newly appointed CEO A.G. Lafley saw that P&G couldn't meet its growth objectives by spending greater and greater amounts on R&D for smaller and smaller payoffs. So he embraced a "connect and develop" model.
Robert Merton, a professor of finance at the MIT Sloan School of Management, writes about how fund managers and savers must invest in ways that secure a guaranteed income in retirement.
Global news and analysis from the BBC World Service. Join our leading team of presenters for the best interviews, features and analysis of world events.
In 1976, Genentech, the first biotechnology company, was founded by a young venture capitalist and a university professor to exploit recombinant DNA technology. Thirty years and more than $300 billion in investments later, only a handful of biotech firms have matched Genentech's success or even shown a profit. This disappointing performance raises a question: Can organizations motivated by the need to make profits and please shareholders successfully conduct basic scientific research as a core activity?
Lynn S. Paine, a professor of Business Administration and the senior associate dean for faculty development at Harvard Business School, writes about how companies would do well to follow Nike's example - create a board-level committee dedicated to corporate responsibility.
If you want to know why so many organizations sink into chaos, look no further than their leaders' mouths. Over and over, leaders present grand, overarching - yet fuzzy - notions of where they think the company is going. The result is often sloppy behavior and misalignment that can cost a company dearly. Effective communication is a leader's most critical tool for doing the essential job of leadership.
Claudio Fernandez-Araoz, a senior adviser at the global executive search firm Egon Zehnder, reports on how business is changing too rapidly to predict what competencies employees will need even a few years out. The question now is not what skills they have; it's whether they have the potential to learn new ones.
Linda A. Hill, a professor of Business Administration at Harvard Business School, Greg Brandeau, head of technology at Pixar, Emily Truelove, a researcher and a PhD candidate at the MIT Sloan School of Management, and Kent Lineback, a manager and executive with over 25 years of experience, write about how smart leaders of innovation don't set a vision and motivate others to follow it; they create a community that is both willing and able to innovate.
Benjamin Edelman, an associate professor and a Marvin Bower Fellow at Harvard Business School, presents four strategies that can help savvy suppliers reduce their dependence on powerful online platforms.
Businesses hoping to survive over the long term will have to remake themselves into better competitors at least once along the way. These efforts have gone under many banners: total quality management, reengineering, rightsizing, restructuring, cultural change, and turnarounds, to name a few. In almost every case, the goal has been to cope with a new, more challenging market by changing the way business is conducted. In this article, John Kotter outlines the eight largest errors that can doom these efforts.
Here's a creative way to make the best use of your morning commute: listen to The Wall Street Journal. Each morning, you'll get the must-hear stories from the Journal's front page, as well as the most popular columns and briefings from Marketplace, Money & Investing, and more. And, every Friday, you'll get a bonus delivery: features, columns, and reviews from the Weekend Journal.
It's the perfect listen for your morning commute! In the time it takes you to get to work, you'll hear a digest of the day's top stories, prepared by the editorial staff of The New York Times. Each edition includes articles from the front page, as well as the paper's international, national, business, sports, and editorial sections.
Turn to Science News for the latest coverage of biology, astronomy, the physical sciences, behavioral sciences, math and computers, chemistry, and earth science. This 75-year-old publication is known for its sharp writing and up-to-date coverage of the latest scientific research. Since its debut in 1922, Science News has been committed to providing reports on scientific and technical developments that the layman would find interesting and easy to digest.