Some readers seem to feel that Surowiecki stretches this idea further than it really deserves thus leading to some repetition or padding. It didn't feel that way to me. Using genuinely interesting examples the author makes a case for how and why the wisdom of crowds works before going on to clarify the conditions that differentiate this approach from a simple matter of asking a bunch of people what they think and averaging the results. In addition to being just long enough it's also well narrated although the production standards are poor; hence the dropped star. Ten minutes in I no longer noticed the slightly muffled delivery.
You know what you're getting with Seth Godin - creative straight-talking... and he delivers again here. Nice bite-sized musings and rants - perfect for a journey on a bus or train.