Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it.
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It is important to understand what marketing is and how it can be integrated into your business, in order to improve its competitive advantage. With busy, fast paced lives, professionals often find that they don't have time to get to grips with the basics. Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue.