Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it.
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97 Ways to Market Your Accountancy Business is for accountants & bookkeepers who are looking for ways in which they can market and promote their businesses. Nothing happens in a business until 'someone sells something' and this audiobook will help you to think about how you can market your products and services so that customers beat a path to your front door. Multi award-winning entrepreneur and serial author, Lisa Newton started her own bookkeeping business in 2004 with just £150.