Marketing is full of mystery and bewildering buzzwords. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engages in marketing every single day. This book shows you how to understand marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world.
This concise and engaging book gives you an expert insight into the works of widely famous philosopher, Arthur Schopenhauer also known as the ‘philosopher of pessimism’. We learn of his belief that the world and our life in it is a bad joke and that our only hope is to liberate ourselves from the trappings of individualism and egoism that are sprung upon us. This book is highly entertaining and easy to understand and a must listen for any budding philosopher.