I really loved this book and enjoyed listening to it , Mark is a really inspirational guy, the only gripe i had was that he didnt read it himself as the english accent didnt sound right sometimes especially in the pronunciation of grainne " seoige" (sheoga) he pronounced it sai- oga which made it sound like a chinese name, which drove me crazy, but that was only a smal part of the book. I liked his ideas and that he had the guts to live them, but did think he took things to extremes at times such as allowing himself a laptop and a mobile but having to make ink from mushrooms?? ? but all in all i really enjoyed it and must get it in paperback soon. would reccommend to anyone interested in living more sustainably and environmentally friendly, Mark Boyle shows us we can do it .
Seth Godin's writing and reading style is extremely interesting and his metaphors insightful. In this book "The Dip" he explains why, in his belief, some companies and individuals succeed and why others fail. By fail, Godin explains, they merely stop trying to get out of "The Dip". In everything we do we experience a dip, for example in the book, Godin gives an example of how many people would like to Snowboard but the Dip is the falling over, the sore joints, the cold etc and they give up. People face the dip and can hammer through and get to the other side or they can give up. Every professional in any field has faced this "Dip" but it's whether they've made it through or not that counts. Sometimes it's better to given in and accept that the Dip is too big, you don't have enough, time energy or capital to get through so facing it is the best option. Jack "the neutron" Welsh quit in the dip of many of GE's product lines. He decided that he would only allow GE to compete in an market where they could be place number 1 or number 2 in that market and devote thir time and revenue to those pursuits.
The book is full of little gems of information for such a small book and if you are interested in marketing then it's certainly a nice read. The book doesn't come out with anything very original except for the metaphors. One especially interesting one was that of the bicycle wheel and how starting to pump it is similar to starting the marketing process. The first few blasts of air/efforts are lost in the large market and it's not until we come to an equilibrium that it becomes effective.
In conclusion, it's a nice book to get in a sale but if you are looking for something on marketing with a bit of meat to it, then have a look at Godin's other titles "Permission Marketing" or "All marketers are Liars" both are excellent!
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