Levinson really is the godfather of Guerilla Marketing. His techniques are simple to understand and easy to follow in the 30 day time frame. They do not however become effective in that short period of time. Each step informs you about the techniques you need to begin with... however you have to remember that each step needs development, time and testing. If you have never set up nor run an effective marketing campaign but are seriously considering doing so then this book is certainly worth while. If on the other hand you have read other books by levinson on Guerrilla Marketing then this book will be merely review for you and will lack the details that you can get in his other books.
If you have read other marketing related material this is not for you but Levinsons "Guerrilla Marketing Weapons" is a must! It has everything you know about marketing and MORE! It's a marketing bible for Small and Medium business!
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This book is an absolutely fantastic look into the what people now call the ?millionaire mindset?. The book is the combination of 20 years of studying some of the greatest inventors, investors and Business men of the time and in fact the century, people like Henry Ford, Alexander Bell, Thomas Edison, and Andrew Carnegie. It was actually Andrew Carnegie who encouraged Hill to write the book and study the great minds of their time.
The book goes through topics such as Imagination and discusses how once a person can imagine something on ones mind then it is possible, Desire, in which he tells of the deaf child who finally heard and how if a person desires something badly enough he can and will achieve it, auto-suggestion and how having positive thinking can affect outcome, procrastination, imagination, the brain itself and fear. The most interesting section, however, I believe is on his ideas of sex transmutation; turning sex drive into a positive force instead of a destruction one. For the 1930?s his ideas were certainly revolutionary and for the most part most of them still hold. Some of the content is a little dated but in general Hill was on the money!
In essence this book is what Richard Parkes Cordock tried to do with the ?millionaire MBA Business Mentoring Program? and his inspiration for the millionaire upgrade in which Hill?s book is constantly referenced.
I honestly believe that this book should be compulsory for anyone studying business in either High School or University. It for me is one of the best books of in the area of business motivation.
The narration at times can be a little flat but it certainly gets the main points across. If you were looking for a book with a little bit more humour and life then Brian Tracey's "Success Mastery Academy" is certainly worth a look and similar topics are discussed.
When a book on investing starts off with I defected from the Russian Navy by jumping of the ship and heading to the American embassy, I also want to jump ship... but I'm glad that I didn't.
The book goes through the forces that affect the markets. He not only classifies markets as being bullish and bearish he also refers to traders in the same way. As a phycologist I feel that the author certainly does understand the crowd mentality and how it can affect our decisions. He then takes this forward to explain why an individual should not react to changes in the market because they are changing but to view the reasons why they are changing so that one can make a rational decision whether to buy or sell.
As with all of the traders who have written books on this subject, he builds into this book a system that he followed to make himself successful in the stock market. This method in which he uses is similar to that of Peter Lynch who wrote "one up on the Street" and "learn to earn". Both authors concentrate on the day/short term trading. The book itself goes through the ins and outs of what a day trade with actually cost you after you take out the fees and the slippage and gives useful and technical advice on how best to deal with these situations. Then gives information on how he picks the stocks and guidelines on how he then evaluates whether to invest or not.
If you are not interested in Short term trading I would suggest that you look "The New Buffettology" by Mary Buffett or "The intelligent investor" by Graham. Both of this books look at longer investment cycles. So if you just want to invest and not worry about the day to day of the share price then these are the books for you.
All and all this is an interesting read and worth the money. I wouldn't say that it's a reference manual for short term investing but it certainly comes close.