I really enjoyed this book. Excellent subject matter and novel way of delivering the content.
The narrator is a little difficult to get used to at first, quite dry and slow paced, but once you become accustomed to his style its a good listen.
I especially liked the ending when it culminated in the SCARF acronym. I wont ruin it by expanding this but I found this to be very insightful and actually an enlightening view on human psychology.
All in all a good listen. I would have given 5 stars but the narrator was not quite to my taste.
I have long been a fan of the 7 habits since a friend gave me a CD with an hour long seminar of the principles.
I have listened to many of the audio books since and this one is great. Just enough detail and not too long. Not for everyone as Stephens slow explanation I know annoys some people. I for one like it as you get chance to contemplate what he is saying and identify with the material.
This is great stuff! Perfect timing for me also as I was undergoing a project at work regarding our brand in the market place. This is a fantastic introduction into the intricacies of branding and brand marketing. Very informative and educational with some brilliant info on existing brands and how they market themselves.