This book is laid out in a simple digestible and workable format. The author knows precisely what she is writing about. Anybody should be able to get to grips with a cross media social campaign across all the popular sites.
I have read / listened to a few books on the subject, mostly focused around B2B on LinkedIN. I found this book, whilst not so in-depth on LinkedIn, still has enough there to get you well on the way to Social Media success with LinkedIn as a part of that strategy.
It's the sort of book you can come back to time and again, even if it's to dip in to learn about a particular platform - almost like a reference book.