Trainer, Facilitator and Coach
The practical exercises in this book, particularly the daily What Went Well exercise, are deceptively simple yet so powerful. I have listened to the book several times, applied the exercises and introduced them to my workplace and the courses we teach with remarkable impact. For anyone looking to apply the techniques the I Journal app and daily reminder to do the What Went Well exercises also help.
The stories are so well told by the engaging and often humorous author it's easy to get enthused by the material. The practical, evidence based and easy to apply techniques make this book stand out.
It may only be February but this is probably the best business book of 2013. If your work involves selling ideas to or moving others, and as explained here most job now do, this books offers ways to get much better at persuasion.
If you liked Drive or A Whole New Mind you will enjoy this audiobook too. It's better as an audiobook because it's read by Daniel Pink himself, an engaging an entertaining speaker, and you get all the added emphasis and meaning he intended. The Fuller Brush mans interaction with Beth is an amusing interlude really brought to life in the audiobook. Daniel Pink puts forward the new ABC of selling everything from product to ideas to motivation. The ideas of Attunement, Buoyancy and Clarity are then explained with a sound evidence base and links to the latest research for each. The research is brought to life with practical examples in the real world away from the lab.
For me the most useful part of this book is the 'Sample Case' or activities given to practice and increase effectiveness in each of the 3 key behaviours. Which is where I will end my review because I'm off to sharpen my improvisation skills.