Home > Business > Career Skills > Executive Briefing: The Power of Persuasion
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Cialdini provides fascinating insight into how people avoid the work of making decisions and why they comply with requests in business settings. He has identified six principles which are so powerful that they generate desirable change in the widest range of circumstances: reciprocation, social validation, commitment/consistency, friendship/liking, scarcity, and authority. He emphasizes the non-manipulative use of these principles so that those who are influenced feel personally committed to the change and to their relationship with the change agent. This results in an effective, ethical and enduring partnership.
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Customer Reviews
Most Helpful Customer Review
1/1 registered users found this helpful
Very interesting, and good value for money
01/05/2008
For just over £2, you can't really go wrong. The content is interesting and the speaker engaging. There were a couple of practical tips which I think could be quite useful, however the thought crossed my mind that if you adopted all of the straergies suggested without discretion you would become a bit of a smarmy salesman type. But I would certainly recommend it as some facinating principles are explained.
Most Recent Reviews
Worth every penny
14/01/2010
Don't be fooled by the shortness of this audio book. There's more packed into these 54 minutes than most non-fiction authors manage to get into 13 hours.
Dr Cialdini is a fascinating, passionate speaker, and his wit and personality sparkle as he takes you through the six principals of persuasion, explains how you can implement them into your life, professional or personal, as well as why they work.
I purchased this back in 2007 and I still make a point of listening to this again every few months.
Highly recommended.
Practical advice on sales
07/11/2008
The book sets out a few very easy to follow rules that are quite practical. For someone just starting out in sales this is a great read!
