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Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler, Cass R. Sunstein
- Unabridged
Narrator: Lloyd James
Length: 10 hours and 38 min.
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
Thaler and Sunstein invite us to enter an alternative world, one that accepts that we are only human. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audiobooks to come along in many years.
Download the accompanying reference guide.
©2008 Richard H. Thaler and Cass R. Sunstein; (P)2008 Gildan Media Corp
Critics Reviews
"A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions." (The New York Times Magazine)
Customer Reviews
Most Helpful Customer Review
1/1 registered users found this helpful
Good start but drifts a little
11/04/2009
The concept of this book is very interesting and it starts well with some interesting ideas and good stories and examples, even if they are a little patronising and laboured in parts.
Nonetheless, it is quickly possible to see how this principle can be applied at work or even in ones own life to bring about improvements, and for this alone the book is well worth it.
However, a little over half way through it becomes bogged down in endless and excesive detail about american monetary policy and savings options, which becomes a little indigestible after a while.
